Cycling, boxing and running studios, as well as some full-service gyms, are using sophisticated lighting systems to heighten the exercise experience.
NYS Entity Status
NYS Filing Date
AUGUST 02, 2013
NYS DOS ID#
NYS Entity Type
FOREIGN LIMITED LIABILITY COMPANY
2013 - DROGA5 STUDIOS, LLC
AROUND THE WEB
- Fit City: Taking Night-Life Cue, Gyms Lower the Lights
By TATIANA BONCOMPAGNI - Tuesday Jun 13, 2017
- A Handmaid’s Tale of Protest
By CHRISTINE HAUSER - Friday Jun 30, 2017
In state capitals and street protests, women’s rights activists have been wearing red robes and white bonnets based on “The Handmaid's Tale,” the 1985 novel that is now a series on Hulu.
- Women of Sex Tech, Unite
By ANNA NORTH - Friday Aug 18, 2017
- BIZ DEV: Droga5 Wins Tencent Gaming Account
Tuesday Jul 11, 2017
Chinese tech giant Tencent has selected Droga5 to work on strategy and creative development for its massive gaming division after a competitive pitch. The first campaign is slated to launch beforethe end of 2017.
Tencent is a leading provider of online services and well known for its popular messaging app WeChat, which had 889 million monthly active users at the end of 2016.
Tencent is also said to be the industry leader of the online gaming market in China by revenue and user base, with globally popular games including the Clash Royale and Clash of Clansseries, Hay Day and Boom Beach in its portfolio.
The firm has been valued at $300 billion, making it one of the wealthiest companies in the world.
“Tencent is taking over inits category and beyond, no question,” says David Droga. “Their influence in culture and releasing today’s most popular games and apps year after year, with no sign of slowingdown—it’s amazing. We are thrilled to lock arms with the Tencent team.”
Other contenders for the business weren’t disclosed but Droga5 said it competed against at leasttwo other agencies.
- Lawmaker seeks probe after AP reveals maggots in NY facility
By DAVID KLEPPER, Associated Press - Saturday Aug 12, 2017
ALBANY, N.Y. (AP) — A New York state lawmaker is demanding a federal investigation into New York state's care for the disabled following a recent Associated Press story that revealed the case of a man infested with maggots in a state-run group home.Democratic Assemblyman Anthony Brindisi, of Utica, told the AP on Saturday that he is asking the U.S. Department of Health and Human Services to investigate the group home and other state-regulated facilities for the disabled where there have been allegations of abuse and neglect.A copy of the report was obtained by The Associated Press, which found that New York state is not alone in making it difficult for members of the public to access records about allegations of abuse and neglect in state-regulated facilities for the disabled.
- NEW! Sprint Taunts Verizon With Latest Campaign From Droga5
Tuesday Jul 25, 2017
Sprint is challenging competitor Verizon with a multi-faceted campaign from its agency Droga5 playing across TV, radio, digital, social media and OOH.
The creative calls out Verizon forwhat Sprint says is its slow service and slower network. As part of the multi-faceted attack campaign, Sprint launched a TV commercial on July 21 that featured a business owner boasting about hisbrilliant business idea - a store that charges you twice as much for everything. The store is located next to a Verizon store-- “You’re already here paying twice as much.” The
spot has already garnered more than 500,843 views.
"We made this ad so it would feel like an authentic local TV ad," Droga5 said ina statement. "We wanted people to believe it was real, we wanted people to be shocked: “Did this guy just say he’s going to charge people twice as much?”
The ad led people toan actual store in Flushing, Queens that was located right next to a Verizon store. Sprint encouraged additional chatter through social media and press coverage.
Sprint and Droga5 then filmedguest reactions as part of another spot.
Another ad, dubbed “The Draggin Maggie” shows a woman walking up a hill dragging an Unlimitedsign (as in Verizon’s “Unlimited” subscriber package) as a Sprint spokesperson touts its superior service. The spot ends with aslap at its competitor: "Don't get hooked by Verizon."
This campaign follows earlier spots that reintroduced Verizon spokesperson Paul Marcarelli, the former Verizon "Can you hear me now?"pitch man, as a Sprint brand ambassador.