When the night reaches that point when you move on from drinking beer to doing shots of tequila, it usually doesn’t bode well for how you’ll feel in the morning. But then again, most of us aren’t the one-time “Most Interesting Man In the World.”Jonathan Goldsmith, who was the face of the beer brand for 10 years before he …
NYS Entity Status
NYS Filing Date
APRIL 08, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2014 - DON TEQUILA DOS, INC.
AROUND THE WEB
- ‘Most Interesting Man’ In The World Gives Up Beer For Tequila
By Mary Beth Quirk - Wednesday Jun 14, 2017
- The Most Interesting Man In The World Is Back And He’s Drinking . . . Tequila?
By Jeff Beer - Wednesday Jun 14, 2017
Actor Jonathan Goldsmith returns to advertising a certain lifestyle, but his brand loyalties have changed.
Back in March 2016, The Most Interesting Man in the World was given a majestic send-off by Dos Equis, shot into the heavens to live among the advertising immortals. In retiring the famed spokesperson, the beer brand took a calculated risk in capping the award-winning campaign off at nine years running. But just as the agency that created the legendary ad character bid farewell to its longtime client–the man who once ran a marathon because it was on his way, whose blood smells like cologne, and who’s won a lifetime achievement award twice–he’s back. And he’s drinking…tequila?
- Restaurant Review: At Don Peppe, Expect a Lot of Everything
By PETE WELLS - Tuesday Jun 20, 2017
The hallowed Italian-American restaurant is near the airport and the racetrack in Queens, but it’s in a world of its own.
- Diageo to Buy Tequila Brand Casamigos
Wednesday Jun 21, 2017
Diageo has agreed to buy upscale tequila brand Casamigos as part of a larger push by the spirits giant to increase its exposure to the fast growing tequila market.
- 2 Green Marketing Fails And Where They Went Wrong
Thursday Jul 21, 2016
Green products and initiatives are already a tough sell for many audiences, but marketers make it harder when they ignore or assume facts, or are simply unaware of certain dos and don'ts.
- Patron CEO on $1 Billion Sale of George Clooney's Tequila Brand
Thursday Jun 22, 2017
Patron Tequila co-founder J.P. DeJoria comments on Diageo's deal to pay up to $1 billion for Casamigos -- the tequila brand created by George Clooney and Rande Gerber -- and the advice he gave the pair about starting a tequila business.
- Food & Wine Magazine Will Leave New York for Alabama
By STEPHANIE STROM - Friday Jun 23, 2017
The move reflects a changing business in which traditional food magazines, and a Manhattan address, are less important.
- George Clooney’s Tequila Company Sold for Up to $1 Billion
By MICHAEL J. de la MERCED - Wednesday Jun 21, 2017
Casamigos, which the actor founded with the entertainment impresario Rande Gerber, drew the attention of the spirits giant Diageo.