A display contains frozen items, and the shelves are stocked with jars and cans. But there’s just one reason to visit this Boerum Hill business: meat.
NYS Entity Status
NYS Filing Date
JUNE 19, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC NOT-FOR-PROFIT CORPORATION
2014 - DO YOU ENLIGHTENMENT AND CULTURAL EMPOWERMENT SERVICES, INC.
AROUND THE WEB
- Neighborhood Joint: Staubitz Market in Brooklyn: 100 Years of Sawdust, Steaks and Chops
By ANDREW COTTO - Wednesday Jun 14, 2017
The High Value of Your Nonprofit’s Values
Wednesday Jan 25, 2017
I was delighted to participate as a steering committee in the Brooklyn Community Foundation’s inaugural Spark Prize, an exciting new grantmaking initiative. I was truly impressed with how the Foundation integrated its values into every aspect of this project and leveraged them as a strategic decision-making tool in the grant review process, so I asked their fabulous DIrector of Communications, Liane Stegmaier, to write about it. - Sarah Durham
This month, Brooklyn Community Foundation marks the third anniversary of Brooklyn Insights—an extensive Brooklyn-wide community engagement project launched shortly after our President Cecilia Clarke joined the Foundation, which ultimately produced a bold grantmaking strategy that has since garnered national recognition.
And coincidentally, on this anniversary we are announcing the recipients of our new Spark Prize—one of the Foundation’s highest-profile grantmaking efforts to date, awarding 5 outstanding Brooklyn nonprofits with no-strings-attached grants of $100,000 each in recognition of their service to Brooklyn, commitment to equity and justice, strong organizational values, and dynamic vision for the future.
While we’re often asked about the major themes surfaced through our 1,000-plus Brooklyn Insights’ community conversations, the core grantmaking strategies we’ve since focused on, or our new institution-wide Racial Justice Lens—in this blog, we’re going to focus on the set of values that emerged during Brooklyn Insights that not only helped the Foundation determine our new direction, but continue to guide us and inform new initiatives like the Spark Prize.
Of course, we knew three years ago that creating a community-led strategy might also lead us to change our mission statement and vision. But what we didn’t fully appreciate at the time was that while mission and vision are critical for moving us forward, strong institutional values are necessary to define who we are as an institution and how we hold ourselves accountable to these pursuits each and every day.
Over the six months of listening to Brooklynites tell us about the challenges they faced in their communities, the opportunities they saw for change, and the roles we as their Community Foundation could play, we also heard loud and clear a call for us to be a different kind of institution: one that wears its values on its sleeve, keeps the doors open, and always positions community voices at the fore of its work.
This call led us to articulate five new values for Brooklyn Community Foundation:
Courage. We believe in fearlessly identifying barriers to change and we fight for solutions that help overcome injustice.
Creativity. We believe that the power of imagination is greater than the challenges we face. We celebrate what works. We pursue the new. We learn as much from failure as we do from success.
Honesty. We are committed to being open and trustworthy in all we do and seek partners who share our values.
Collaboration. We believe in creating solutions together, harnessing the diversity of Brooklyn, and partnering with the community to spark change and produce results.
Respect. We believe in every resident’s dignity and basic human rights, and honor diversity of race, gender and background.
We’ve come to refer to these values at every test in our decision-making, we talk about them in our Board meetings, staff meetings, and annual staff reviews, and they’ve informed our ongoing racial justice and equity trainings.
And with the new Spark Prize, we are spotlighting the importance of strong values, and celebrating 5 Brooklyn nonprofits for their exemplary values-driven work. The first-ever recipients of the Spark Prize are Audre Lorde Project, Common Justice, Make the Road New York, MoCADA, and Neighbors Together.
A committee of approximately 30 Brooklyn civic, business and philanthropic leaders (including Big Duck’s own Sarah Durham!) selected the 5 organizations from an applicant pool of over 150. They were chosen on the basis of a 1,000 word essay, followed by in person interviews where each spoke to the role their values play in their organization and how they align with the Foundation’s values.
In their application, Audre Lorde Project stated that their values are rooted in transparency, wellness, transformation, cultural work and coalition building. “Collaboration with other social justice organizations is central to ALP’s intersectional, movement-building work.”
Make the Road wrote that their values are why their 19,000+ members shape all of their campaigns: “Our youth challenge oppression by naming the disparate treatment of black and brown, LGBTQ and immigrant young people …. Their passionate advocacy has resulted in huge movement victories.”
MoCADA is “a museum founded on principles of justice, equity, and inclusion….courage, creativity and collaboration are the key elements of our mission, vision and values.”
Neighbors Together’s work is “grounded in our belief in the dignity and potential of each person to be a vital part of creating a more just society” and its members have the courage “to fight for real and lasting solutions to overcome injustice.”
And last but not least, Common Justice highlighted each of their values in their application—demonstrating a deep connection between their values and the unique nature of their healing work between victims and perpetrators of violence:
Accountability. We are responsible for our actions, our words, our power, and our impacts. We know that accountability affirms the dignity and humanity both of those responsible and of those harmed, and we hold ourselves to the same high standards to which we hold others.
Transparency. We are transparent about our actions, our intentions, our options, and our decisions. We communicate with clarity and consistency with those impacted by what we do.
Transformation. We believe in the potential of all human beings to transform, heal, grow, change, and be resilient. We believe we all deserve individuals, communities, and institutions that support us in being our best selves.
Respect. We believe in the inherent worth, importance, rights, culture, and strengths of all people, and work to reflect and honor that in the way we behave toward others.
Purpose. We uphold the responsibilities and boundaries of our work because we are ambitious, hopeful, and outcomes-driven.
These 5 values send a powerful message, and are a primary reason Common Justice is receiving the Spark Prize in our inaugural year.
As nonprofit communicators, we are all very familiar with the adage “Show, Don’t Tell.”
Mission tells us what you do; values show who you are.
- Former Employee Testifies Shkreli Threatened Him and His Family
By STEPHANIE CLIFFORD - Tuesday Jul 18, 2017
In a letter entered into evidence in his fraud trial, Martin Shkreli told the wife of a ex-employee, “I hope to see you and your four children homeless.”
Do your supporters support you—or just one thing you do?
Tuesday May 2, 2017
Building a strong supporter base is one of the most important tasks for any nonprofit—arguably second only to achieving your mission. Without people to donate, volunteer, or take action, a nonprofit’s ability make a difference is severely limited.
But exactly how you recruit new supporters can lead to problems down the road. Especially when nonprofits run campaigns around specific issues—or have a set of programs that address different problems but work toward a common goal—supporters can come to identify with the campaign or program they first encountered, rather than with your organization as a whole.
This is an issue for a couple of reasons: First, any content you send these supporters that doesn’t focus on the work they have a connection to may feel irrelevant. And, as found in a recent study from Abila, a high number of donors say they may stop giving because of irrelevant content. It might feel like a sensible response to segment supporters so they only receive content you know will be of interest. But, few nonprofits have the resources to maintain this kind of communications strategy.
Besides, a supporter who cares about your overall mission is likely to have a much higher lifetime value. Here are a few strategies for building holistic relationships with your constituents:
Build a solid house
If you read this blog regularly, you probably know that Big Duck has been thinking a lot about brand architecture—a strategy for organizing and expressing the hierarchy of your brand. Too often, nonprofits fall into a habit of developing distinct visual identities or catchy names for their programs or campaigns. While making your initiatives stand out on their own isn’t always a bad thing, having distinct sub-brands makes it much easier for a supporter to identify with a program or campaign in a way that isn’t easily transferrable. This is of particular danger if these sub-brands differ in a significant way from your primary brand. If this sounds like you, it may be time to simplify how your initiatives are presented.
Take them step by step
The “ladder of engagement” is a communications framework we commonly use to think through strategies and tactics for getting the attention of someone who isn’t yet aware of your organization, converting them to become a supporter, and deepening their relationship until they are a true advocate for your cause. But this exercise can be helpful in achieving a variety of more specific communications goals, from how to connect the people you serve to a new program to how to identify and cultivate new board members to—you guessed it—how to bridge the gap between support for an initiative to support for your organization. Take a single afternoon to map out what you need to take supporters who don’t know your larger organization, make sure they’re aware of the bigger picture, and deepen their relationship until they’re eager to get out there and help broaden your community. Think through their motivations, what they’re looking for, and how you can reach out to them in ways that appeal to them—and, presto, you’ll have a roadmap for achieving your goal.
Keep it together
When you’re in the weeds at a nonprofit every day, it can be easy to forget how content may appear for someone who’s first encountering your organization. It may feel obvious how an initiative relates to your mission, or you may not think to mention your organization’s name because, well, the logo’s at the top-left corner, right? When developing content (even a new program name) it’s ideal to keep in mind how it will be understood to the least informed, most distracted reader. Making a point to always put your organization front and center and clearly explain how the initiative relates back to your mission will help you avoid a highly fragmented audience. For an example of this done well, take a look at the Food Bank For New York City’s financial empowerment services. The name, Food & Finances, tells you immediately that the program relates directly to hunger, and the landing page makes the connection more explicit in the second sentence.
Get them when they’re paying attention
Some people just aren’t going to take the time to explore your organization beyond the initiative they’ve engaged with. Sometimes you just have to go where they are and put the bigger picture right in front of them. Always referencing the organization name and connection to your mission is one way to do this, but it can take a bigger effort to get people to absorb your messages. When constituents take an action, they are highly primed to pay closer attention to what you have to say next. If there are events, volunteer opportunities, or advocacy actions associated with specific campaigns or programs, consider using the confirmation page and email to connect them with other initiatives or to your overall mission. Think about creating an online welcome series—a set of emails that are are automatically sent based on the date constituents take an online action. Include content that finds a dynamic way to explain your overall mission and how your various initiatives fit together. Or, if you have the bandwidth, build out a system of welcome series that are specific to the action in order to explicitly address how one program or campaign is in service of a bigger picture.
- Saturday Night In ... Bedford-Stuyvesant: At the Center of Change, Cherry’s Unisex
By GREG HOWARD - Friday Jul 7, 2017
Saturday night in Bedford-Stuyvesant, Brooklyn, where the salon is an almost always-open witness to a neighborhood in the throes of change.
- Tech Fix: What You Need to Know About the New Uber
By BRIAN X. CHEN - Wednesday Jun 21, 2017
The company has been dogged by scandal for months. One response: changes to its all-important app.