dmp global ventures, LLC

41 worthington blvd wynantskil
wynantskill, new york 12198

NYS Entity Status
ACTIVE

NYS Filing Date
APRIL 04, 2014

NYS DOS ID#
4557268

County
RENSSELAER

Jurisdiction
NEW YORK

Registered Agent
DIANE M POWELL
41 WORTHINGTON BLVD WYNANTSKIL
WYNANTSKILL, NEW YORK, 12198

NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY

Name History
2014 - DMP GLOBAL VENTURES, LLC









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  • AROUND THE WEB

  • Media Agencies Opt, Cautiously, For DMP Use
    Tuesday Jun 6, 2017

    DMP adoption among agencies is up 49% globally since 2015, yet only a third of media agencies worldwide deem DMPs "vital" to their tech stack. Another 57% of respondents said having access to a DMPis "nice to have," but not vital.

    Source: Media Post: MediaDailyNews
  • DMP Benefits: Finding New Customer Groups... And Lots More
    Thursday Mar 9, 2017

    What is a DMP good for anyway? Plenty, Gary Milner, director of global digital marketing for Lenovo, in speaking at MediaPost’s Brand Marketers Insider Summit.

    For many brands that don’t use a data management platform there can be major issues for companies that still work in silos. Milner says this was the case beforeLenovo took on a DMP, in which it uses the Adobe platform. Lenovo’s DMP connected those silo work areas --  analytics, testing/optimization, creating multichannel campaigns, and media adbuying.

    An DMP helps Lenovo segment its data: Onsite engagement, offline data, media data (coming from DSP [demand side platforms]), and algorithmic content.

    Other areas where a DMP is helpful: Going after new consumers such as millennials, where a brand doesn’t have first party data. Previously, Lenovo had targeted consumers 40 years andolder. Then, a couple of years ago, it changed to target more millennials.

    “In the DSP space we targeted an audience, and when they start visiting our site, our pages, wesee what they look like. DMP looks at their age groups, their characteristics. And then we bucket and group those and push that back up to the DSP so we can look for more people who can respond to ourcampaign.”

    More to come from DMPs. Milner says: “AI [artificial intelligence] is the next wave of marketing; DMP will be an enabler. These are still earlydays.”

    Source: Media Post: Show Daily
  • Rinse raises $14M in Series B funding to bring its laundry pick-up nationwide
    By Fitz Tepper - Wednesday Jun 21, 2017

     Rinse, the San Francisco-based dry cleaning and laundry delivery service, has closed a $14M Series B round of funding. This comes after a $6M Series A last year, meaning the startup has now raised about $23.5M in three rounds. The round is being led by Partech Ventures, with participation from existing investors including Javelin Ventures, Arena Ventures, Accelerator Ventures, and… Read More

    Source: TechCrunch
  • Fit City: Taking Night-Life Cue, Gyms Lower the Lights
    By TATIANA BONCOMPAGNI - Tuesday Jun 13, 2017

    Cycling, boxing and running studios, as well as some full-service gyms, are using sophisticated lighting systems to heighten the exercise experience.

    Source: NYT > Home Page
  • Growbots raises $2.5M for its machine learning-based sales automation platform
    By Frederic Lardinois - Wednesday Jun 21, 2017

     Growbots uses machine learning to provide sales teams with the right leads to kickstart their outbound sales process. The service, which argues that its product can save each member of a sales team a few days of work every month, today announced that it has raised a $2.5 million funding round from Buran VC, Lighter Capital and a number of angel investors. This brings the company’s… Read More

    Source: TechCrunch
  • Rooted in Counterculture, Whole Foods’ Founder Finds an Unlikely Refuge
    By MICHAEL J. de la MERCED and ALEXANDRA STEVENSON - Friday Jun 16, 2017

    John Mackey wanted to fight off the activist investors attacking Whole Foods. He found a savior in Amazon, a company blamed for laying waste to retailers.

    Source: NYT > Home Page
  • Kik CEO explains why they’re doing an ICO instead of venture fundraising
    By Katie Roof - Tuesday Jun 20, 2017

     Ted Livingston, CEO of messaging app Kik, spoke on stage at TechCrunch’s event in Shenzhen, China on Tuesday. Moderator Jon Russell asked him about why the company is doing an initial coin offering (ICO), a newly popularized method of fundraising.It’s”a way to raise funding” and “a way to get money into the company,” he said about the ICO. Read More

    Source: TechCrunch
  • The Big Brother of AI is here. Should you care?
    By Ed Sappin, Sappin Global Strategies (SGS) - Thursday Jun 15, 2017

    AI is constantly touted as the next big thing. But how many of us are aware that AI is already here? While the jury is still out on whether it will be a benevolent force or an existential threat to humankind, AI is active in many facets of our daily lives and will play a […]

    Source: VentureBeat