For all the speculation of a tie-up with Vodafone, cable tycoon John Malone’s next European deal could just as easily be in TV.
NYS Entity Status
NYS Filing Date
NOVEMBER 15, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC PROFESSIONAL CORPORATION
2013 - DISHMAN CPA, P.C.
AROUND THE WEB
- Where Cable's John Malone May Be Sniffing for Deals
Tuesday Aug 8, 2017
- Sprint Met With Buffett, Malone About Investment
Friday Jul 14, 2017
Sprint Chairman Masayoshi Son has engaged Warren Buffett and cable mogul John Malone in discussions about participating in a deal with the wireless company, people familiar with the situation say.
- An Arkansas Prison Escapee Is Captured After 32 Years
By CHRISTOPHER MELE - Monday Jun 26, 2017
The police said a tip led them on Sunday to a home in Springdale, Ark., where they peacefully took the 60-year-old man into custody.
- Discovery cooks up a winning plan for Scripps
By Claire Atkinson - Tuesday Aug 1, 2017
John Malone’s Discovery Communications hooked a long-hunted prey on Monday, reeling in Scripps Networks Interactive for $14.6 billion. It is the third time that the David Zaslav-helmed Discovery has pursued the family-owned parent of the Food Network, HGTV and other cable outlets. Zaslav, 57, finally closed the deal by offering Scripps shareholders $90 per share,...
- Predictive Technology: Going beyond CPA
Wednesday Jul 19, 2017
Speaking at the OMMA LA conference, Sujay Kar, head of data science of TechStyle Fashion Group, says predictive technology is a key for the marketing efforts of its fashion business-- even allowing it to spend more on advertising.
The group, whose brands include Fabletics, JustFab, ShoeDazzle and FabKids, has 4 million VIP members, 80% repeatconsumers, and 65 million products shipped.
TechStyle spends close to $180 million in advertising -- with 24,000 active creatives on Facebook, 36 unique TV commercials(150 iterations that are tested), and 3,300 email creatives.
Kar says the company can predict consumer behavior and its value over a number of years.
“It has been harder to optimize on CPA [cost per acquisition/action]; CPAs are going up,” he says. But Kar says the company uses other measures, such as lifetime value ofthe customer, to allow it to shift advertising. Some of this comes from third party data providers.
As a result, he says “we can spend 20% more in a particularchannel.” He says these predictive measures go beyond cost per action.