NYS Entity Status
NYS Filing Date
JANUARY 27, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2014 - DISCOVER YOUR MATCH, LLC
AROUND THE WEB
- 'NY Times' Finally Joins Snapchat Discover
Monday Apr 24, 2017
- Welcome to the softer side of gutted Sears stores
By John Biggs - Monday Jun 12, 2017
If there is any indication of the cultural import and effect of the “millennials” – a term I dislike for reasons I will explain later – look no further than America’s malls. The Baby Boomer hubris and NIMBYism that sent malls into further and further orbits from city centers has come home to roost and it promises to change the face of retail in a big way. First,… Read More
- The Small Business Report, January 3, 2017
By email@example.com (Compass Media Networks) - Tuesday Jan 3, 2017
Businesses to launch in 2017; and how small, rural colleges are trying to save themselves by pumping investments into their small towns.
- Psst…the Backdoor Route to a Roth IRA
By Your (optional) podcast author email address (Your (optional) podcast author name) - Monday Mar 3, 2014
- Gaming 24/7: Reaching Your Audience Day & Night
Friday Aug 3, 2012
If you're paying attention to digital marketing, by now you've heard that gamification can improve engagement in marketing, training, social causes and even personal health. An entire industry of designers and developers is emerging focused on creating gamified solutions for companies. When I talk about "gamification," I'm basically talking about applying game principles to non-gaming experience. In other words, taking the things that make Angry Birds, FarmVille and Minecraft so engaging -- earning points, leveling up, discovering, unlocking features, getting rewards -- and using them to focus people's time and attention on real-world issues.
The Power of Brand Personality for Your Nonprofit
Tuesday Feb 28, 2017
We all have distinct personalities—some of us are outgoing and whimsical, while others are nerdy and creative. Your nonprofit is no different. We believe that defining and using your organization’s brand personality can be a useful communications tool. In fact, your personality, when coupled with your positioning (the big idea you hope others might associate with your organization), is the heart of your brand strategy and the key to defining or refining your brand identity and experience.
First things first, what is brand personality? Brand personality is the tone and style you use to guide your communications. It is a set of adjectives that describe the overarching feelings you want your community to associate with your organization. Think about the most recent Target commercial you’ve seen and how it made you feel. You might describe the retail brand as fun, lovable, pleasant, and charming, and that’s brand personality in action.
Elements of your personality should come through in the tone and style of all of your communications. Writing a blog post? Designing a brochure? Check out the adjectives that make up your brand personality and decide if the communications look, feel, and sound true to your personality.
An effective brand personality will help your nonprofit distinguish itself from its peers because it’s a list of characteristics that are only true to you. Used consistently, personality will become a core part of your brand, and audiences will immediately associate certain feelings with your work.
Not sure where to start? Imagine you were asking a board members to set your organization up on a blind date with their close friend, a generous potential donor. How would you want that board member to describe you to their friend? Sure, you hope they’d reference your mission or elevator pitch, but what adjectives would you want them to use to get that donor excited to meet you? Everyone would like a nice, professional, and credible organization, but what’s so special about you that someone couldn’t wait to meet you for dinner (or go to your next gala)?
I want to help you discover and apply your brand personality to your nonprofit. Join me on March 21 at this free 90-minute workshop, Fish or fowl? Establishing your nonprofit's brand personality, at The Foundation Center in Washington, DC. We’ll talk about brand personality, look at some examples, and walk through exercises to help you determine the characteristics that describe your nonprofit on its best day.
- Sniff 'N Smack: LG Mobile Banners Sniff Out And Talk Performance Smack To Your Current Smartphone
Monday Oct 21, 2013
It's great to discover more and more brand marketers beginning to leverage addressable or smart advertising: the ability to serve customized messages to different audiences at different times in different locations. It really isn't that hard, and it's actually something that's been around for quite a while. It's just that most upper-funnel marketers continue to prefer pushing their awareness message to as many eyeballs as possible while leaving the more challenging "activation" work to their lower-funnel digerati to wrestle with, in a world of dismal CTRs.
- How to Cancel Your Useless iOS App Subscriptions
By Patrick Lucas Austin - Monday Jun 12, 2017
If you’ve never checked on your app subscriptions, I don’t blame you. It’s a feature buried pretty deeply in your iOS device. But then, you could discover an app charging you $100 per week, so it pays to be vigilant.