Well, that was fast: Not even a week after an IKEA executive said the company would start selling products online through third-party vendors sometime next year, various IKEA items have popped up for sale on Amazon.If you search for IKEA on Amazon.com, you’ll find items popping up under one of five categories: Home & Kitchen, Tools & …
NYS Entity Status
NYS Filing Date
SEPTEMBER 19, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2014 - DIRECT MATTRESS & FURNITURE CORP
AROUND THE WEB
- Some IKEA Products Are Now Available On Amazon
By Mary Beth Quirk - Wednesday Jun 14, 2017
- IKEA Details Plans for Furniture Placement App Powered by Apple's ARKit
By Mitchel Broussard - Monday Jun 19, 2017
At WWDC this year, Apple senior vice president of software engineering Craig Federighi performed a demo of the company's new augmented reality platform, ARKit, while mentioning popular furniture company IKEA as an upcoming partner in the technology. Similarly, Apple CEO Tim Cook referenced an IKEA AR partnership in a recent interview with Bloomberg Businessweek.
Now, Ikea executive Michael Valdsgaard has spoken about the company's partnership with Apple and ARKit, describing an all-new augmented reality app that will help customers make "reliable buying decisions" for IKEA's big ticket items (via Digital.di) [Google Translate].
Image via Digital.di
When it launches, the app will let customers choose which IKEA product they want and then use an iPhone or iPad powered by ARKit to see how the IKEA furniture looks in their own home before it's purchased. IKEA has been doing this for years now, including an early version which required users to scan pages of an IKEA catalogue to view AR furniture, but the company said that Apple's platform will greatly increase the consistency and quality of the experience.
Valdsgaard said that the app will support between 500 and 600 IKEA products at launch with more being added afterwards. The augmented reality experience will even directly play into the development and launch of new products, as Valdsgaard explained that the company plans to first debut new pieces of furniture in the app to give customers a taste of what's coming.
"This will be the first augmented reality app that allows you to make reliable buying decisions," said Michael Valdsgaard, digital transformation manager at Inter Ikea Systems, the company that owns the brand Ikea.Selling furniture directly within the app is a possibility as well, but isn't the company's focus for the first iteration of the software. Valdsgaard said, "Ideally, you could put a sofa in your home with the help of the app, and then with one click add it in the shopping cart on the site. But we have a tight deadline."
Going forward, it will play a key role in new product lines. "When we launch new products, they will be first in the AR app."
Several teams are working on the technology behind the augmented reality app, including one "innovation team" of 150 people located in Älmhult, Sweden -- where the first IKEA opened -- as well as a twenty-person team specifically responsible for the 3D modeling of furniture. The ARKit-powered IKEA app is expected to launch this fall, following the iOS 11 update.
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- IKEA partners with Apple to bring virtual furniture to the home
By David Curry - Wednesday Jun 21, 2017
IKEA will be one of the launch partners for Apple’s augmented reality framework, bundled into the iOS 11 release. The new AR app will show customers virtual furniture in their own home.Customers take a series of photos of a room before choosing from IKEA’s vast selection of furniture. The Swedish company expects to have 5,600 products available on the AR app at launch, according to 9to5Mac.See Also: Apple wants you to pay big for their smart speakerIKEA already allows customers to slot renders of furniture in their home, but the Apple technology makes the size and lighting much more...Read More
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- Ikea and Apple will use AR to make choosing a BJÖRKSNÄS even easier
By Brett Williams - Monday Jun 19, 2017
Apple's new ARKit will help to bring an onslaught of new AR games and apps to your iPhone, and at least one of them might wind up saving you some headaches on your trips to IKEA.
The Swedish home goods behemoth was mentioned as a potential AR partner at Apple's Worldwide Developers Conference (WWDC) earlier this month, and Tim Cook himself name-dropped IKEA directly in a recent interview. He said Apple had "talked" to IKEA about an app that would inject 3D models of its goods onto an iOS device's screen, which could take most of the guesswork out of the furniture shopping experience.
IKEA’s digital transformation manager Michael Valdsgaard shared some new details about the progress the company is making on the AR app in an interview with Swedish tech site Digital.di, which was spotted by 9to5Mac. Read more...More about Apple, Ikea, E Commerce, Arkit, and Tech