A couple wanted outdoor space, and found it, but at the top of a walk-up building.
NYS Entity Status
NYS Filing Date
JULY 15, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC PROFESSIONAL SERVICE LIMITED LIABILITY COMPANY
2013 - DHW CPA, PLLC
AROUND THE WEB
- The Hunt: A Private Roof Deck on the Upper West Side
By JOYCE COHEN - Thursday Jun 8, 2017
- Stonewall Inn Project to Preserve Stories Behind a Gay Rights Monument
By SARAH MASLIN NIR - Saturday Jun 17, 2017
A $1 million grant will go toward conserving the oral histories of those who lived through the 1969 riots.
- This chimp lived in a two-bedroom UWS apartment
By Jane Ridley - Thursday Jun 29, 2017
Buying a mountain of bananas at the local grocery store, Hester Mundis couldn’t help rolling her eyes when the assistant jokingly asked if she had a monkey at home. “I replied: ‘He’s not a monkey, he’s a chimp!’” says the 78-year-old writer, of Kingston, NY, who used to live on the Upper West Side with...
- Dad, mom and grandma accused of starving child to death
By Associated Press - Saturday Jul 15, 2017
HILO, Hawaii — A Hawaii father, mother and grandmother are charged with murder after allegedly starving a 9-year-old girl. Police on Hawaii’s Big Island on Friday arrested 49-year-old Kevin Lehano, 33-year-old Tiffany Stone and 59-year-old Henrietta Stone. Hawaii County Prosecuting Attorney Mitch Roth, reading from a grand jury indictment, says they are accused of denying...
- Predictive Technology: Going beyond CPA
Wednesday Jul 19, 2017
Speaking at the OMMA LA conference, Sujay Kar, head of data science of TechStyle Fashion Group, says predictive technology is a key for the marketing efforts of its fashion business-- even allowing it to spend more on advertising.
The group, whose brands include Fabletics, JustFab, ShoeDazzle and FabKids, has 4 million VIP members, 80% repeatconsumers, and 65 million products shipped.
TechStyle spends close to $180 million in advertising -- with 24,000 active creatives on Facebook, 36 unique TV commercials(150 iterations that are tested), and 3,300 email creatives.
Kar says the company can predict consumer behavior and its value over a number of years.
“It has been harder to optimize on CPA [cost per acquisition/action]; CPAs are going up,” he says. But Kar says the company uses other measures, such as lifetime value ofthe customer, to allow it to shift advertising. Some of this comes from third party data providers.
As a result, he says “we can spend 20% more in a particularchannel.” He says these predictive measures go beyond cost per action.