development awareness associates, LLC

7 caversham woods
pittsford, new york 14534

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APRIL 17, 2013




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  • 3 Legal Areas a Nonprofit Startup Needs to be Aware of to be Successful
    By David Lieberman - Wednesday Jun 7, 2017

    Forming a nonprofit can be a very rewarding and worthwhile experience. Presumably, you have decided to begin a nonprofit for educational, scientific, religious, or humanitarian reasons. Even though the organization does not exist in order to make money for shareholders, nonprofits still need to be aware of state and federal […]

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    The post 3 Legal Areas a Nonprofit Startup Needs to be Aware of to be Successful appeared first on Bloomerang.

    Source: Bloomerang
  • What’s in a name? How your nonprofit’s name can affect awareness.
    Wednesday Jun 28, 2017

    Many nonprofits wish their organization was well-known enough to be a “household name”. That level of awareness can be helpful for achieving your communications goals, from fundraising to advocacy, but it’s no easy task to get there. In fact, your organization’s name could be working against you.

    Nonprofits can have descriptive names that say just what you do, metaphorical names that symbolize your work, and beyond. But how does the name itself affect levels of awareness for your organization? Big Duck’s market research tool, the Brandraising Benchmark, has uncovered a few interesting trends surrounding names and how they may affect levels of awareness for nonprofits:

    • The more descriptive the name, the better. While the desire for an evocative, out-of-the-box name is understandable, our research shows that in many instances, awareness is higher for those organizations whose names spell out exactly what they do. In addition to being descriptive, stating the problem you work to solve or issue you work to advance clearly in the name seems to lead to higher levels of awareness. For example, American Parkinson Disease Association is descriptive and it immediately gives you a sense of their issue area. This provides a head start on their communications goals because they don’t have to work to tell their community who they are and what they do. 
    • Using an acronym isn’t in your best interest. Big Duck has long been anti-acronym—they’re common in the nonprofit space and they don’t tell audiences anything about who you are. Now we have some data about acronyms and awareness that makes the case against acronyms even stronger. Unless you’re the ACLU (or another household name), relying on an acronym-based name generally leads to lower awareness. This means names including an acronym (e.g., DELTA Rescue) or relying on one solely may be holding themselves back in terms of awareness. This can be a tough habit to break. Start by referring to your organization by its full name internally. This is a good way to slowly move away from the acronym that should eventually translate to your external communications.

    With all this in mind, take a step back and look at your name. Is it working for you or against you on the path to achieving your communications goals? Our study of the impact rebranding has on nonprofits (“The Rebrand Effect”) revealed that organizations who change more aspects of their identity may see stronger results than those that make smaller adjustments. Maybe it’s time to rip the bandaid off?

    If you’re interested in getting some data to help you better understand how your name affects awareness, consider participating in the Brandraising Benchmark.

    Source: BigDuck smart communications for nonprofits
  • Google's Project Tango Sees All
    By InformationWeek - Friday Feb 21, 2014

    Using an experimental Android prototype, Google wants developers to write apps that do something interesting with real-time awareness of users' surroundings.

    Source: Information Week
  • Fit City: Taking Night-Life Cue, Gyms Lower the Lights
    By TATIANA BONCOMPAGNI - Tuesday Jun 13, 2017

    Cycling, boxing and running studios, as well as some full-service gyms, are using sophisticated lighting systems to heighten the exercise experience.

    Source: NYT > Home Page
  • Shareholders Demand More Drastic Shifts at Nestlé
    By STEPHANIE STROM - Tuesday Jun 27, 2017

    The changes requested by the Third Point hedge fund underscore the idea that legacy food brands must radically shake up their portfolios to remain profitable.

    Source: NYT > Home Page
  • Do your supporters support you—or just one thing you do?
    Tuesday May 2, 2017

    Building a strong supporter base is one of the most important tasks for any nonprofit—arguably second only to achieving your mission. Without people to donate, volunteer, or take action, a nonprofit’s ability make a difference is severely limited.

    But exactly how you recruit new supporters can lead to problems down the road. Especially when nonprofits run campaigns around specific issues—or have a set of programs that address different problems but work toward a common goal—supporters can come to identify with the campaign or program they first encountered, rather than with your organization as a whole.

    This is an issue for a couple of reasons: First, any content you send these supporters that doesn’t focus on the work they have a connection to may feel irrelevant. And, as found in a recent study from Abila, a high number of donors say they may stop giving because of irrelevant content. It might feel like a sensible response to segment supporters so they only receive content you know will be of interest. But, few nonprofits have the resources to maintain this kind of communications strategy.  

    Besides, a supporter who cares about your overall mission is likely to have a much higher lifetime value. Here are a few strategies for building holistic relationships with your constituents:

    Build a solid house
    If you read this blog regularly, you probably know that Big Duck has been thinking a lot about brand architecture—a strategy for organizing and expressing the hierarchy of your brand. Too often, nonprofits fall into a habit of developing distinct visual identities or catchy names for their programs or campaigns. While making your initiatives stand out on their own isn’t always a bad thing, having distinct sub-brands makes it much easier for a supporter to identify with a program or campaign in a way that isn’t easily transferrable. This is of particular danger if these sub-brands differ in a significant way from your primary brand. If this sounds like you, it may be time to simplify how your initiatives are presented.

    Take them step by step
    The “ladder of engagement” is a communications framework we commonly use to think through strategies and tactics for getting the attention of someone who isn’t yet aware of your organization, converting them to become a supporter, and deepening their relationship until they are a true advocate for your cause. But this exercise can be helpful in achieving a variety of more specific communications goals, from how to connect the people you serve to a new program to how to identify and cultivate new board members to—you guessed it—how to bridge the gap between support for an initiative to support for your organization. Take a single afternoon to map out what you need to take supporters who don’t know your larger organization, make sure they’re aware of the bigger picture, and deepen their relationship until they’re eager to get out there and help broaden your community. Think through their motivations, what they’re looking for, and how you can reach out to them in ways that appeal to them—and, presto, you’ll have a roadmap for achieving your goal.

    Keep it together
    When you’re in the weeds at a nonprofit every day, it can be easy to forget how content may appear for someone who’s first encountering your organization. It may feel obvious how an initiative relates to your mission, or you may not think to mention your organization’s name because, well, the logo’s at the top-left corner, right? When developing content (even a new program name) it’s ideal to keep in mind how it will be understood to the least informed, most distracted reader. Making a point to always put your organization front and center and clearly explain how the initiative relates back to your mission will help you avoid a highly fragmented audience. For an example of this done well, take a look at the Food Bank For New York City’s financial empowerment services. The name, Food & Finances, tells you immediately that the program relates directly to hunger, and the landing page makes the connection more explicit in the second sentence.

    Get them when they’re paying attention
    Some people just aren’t going to take the time to explore your organization beyond the initiative they’ve engaged with. Sometimes you just have to go where they are and put the bigger picture right in front of them. Always referencing the organization name and connection to your mission is one way to do this, but it can take a bigger effort to get people to absorb your messages. When constituents take an action, they are highly primed to pay closer attention to what you have to say next. If there are events, volunteer opportunities, or advocacy actions associated with specific campaigns or programs, consider using the confirmation page and email to connect them with other initiatives or to your overall mission. Think about creating an online welcome series—a set of emails that are are automatically sent based on the date constituents take an online action. Include content that finds a dynamic way to explain your overall mission and how your various initiatives fit together. Or, if you have the bandwidth, build out a system of welcome series that are specific to the action in order to explicitly address how one program or campaign is in service of a bigger picture.

    Source: BigDuck smart communications for nonprofits
  • Retro Studios is not making Metroid Prime 4
    By Jeff Grubb - Tuesday Jun 13, 2017

    Nintendo finally gave Metroid fans what they wanted with the announcement of a major new entry in the series for the Switch, but the developer most closely associated with the best 3D Metroid games is not working on this new project. Retro Studios is not making Metroid Prime 4 for Switch, according to Nintendo of […]

    Source: VentureBeat
  • Needham Joins Final Nike/USL HSG Top 25 With Upset of Longmeadow
    By mschneider - Tuesday Jun 20, 2017

    Source: US Lacrosse Magazine