designer brands 4 less, inc.

360a west merrick road
valley stream, new york 11580

NYS Entity Status
ACTIVE

NYS Filing Date
AUGUST 27, 2013

NYS DOS ID#
4451469

County
NASSAU

Jurisdiction
NEW YORK

Registered Agent
NONE

NYS Entity Type
DOMESTIC BUSINESS CORPORATION

Name History
2013 - DESIGNER BRANDS 4 LESS, INC.









Buffer



submit to reddit

Telephone
n/a

Fax
n/a

Website
n/a

Email address
n/a

LinkedIn
n/a

Facebook
n/a

Google+
n/a

Twitter
n/a

Pinterest
n/a

Instagram
n/a



  • AROUND THE WEB

  • Food & Wine Magazine Will Leave New York for Alabama
    By STEPHANIE STROM - Friday Jun 23, 2017

    The move reflects a changing business in which traditional food magazines, and a Manhattan address, are less important.

    Source: NYT > Home Page
  • Attention, Affluent Marketers: Please Watch Out For The Gap Between Millennials And Luxury
    Wednesday May 3, 2017

    Based on recent questions we have received about what’s really going on with Millennial consumers and their viewpoints on luxury and upscale products and services, werecently conducted a qualitative research study, “Millennials: Their Current and Future Need for Luxury,” in collaboration with The Luxury Marketing Council of Connecticut –Hudson Valley.  

    The exploratory study’s primary purpose was to lay the foundation for a more comprehensive understanding of Millennials' luxury-related passions, values,and buying habits in significant luxury and upscale markets. This study included both an online survey of 46 respondents and an in-depth, 90-minute focus group discussion with five accomplishedMillennials (all from the eastern United States), concentrating on the following two topics: 

    • How Millennials describe luxury 
  • Their current and future need for luxury products and services and their rationale for their outlook

More so than in the past, this keyaffluent demographic, upscale Millennials, described the word “luxury” using such negative terms as “expensive” and “unnecessary.” Also, some key attributes ofluxury in the minds of the older generations — Gen-Xers and Boomers — such as “exclusive” and “designer” were not as important, if at all, to many of theMillennials. 

Given this scenario, brands that market to affluent and luxury consumers had better pay close attention to how Millennials view upscale and luxury products andservices. And when these less-than-positive descriptions come from Millennials — the future affluent consumers — how do they impact prospects for the affluent and luxury goods and servicesmarketplaces in the future?

This challenge is even more daunting since most Millennials in this exploratory study, when asked about their need for luxuries, answered that theydon’t need them. There were a few exceptions, as some respondents cited “quality” and “designer” as positive attributes of luxury. In addition, Chanel, Hermès, andRolls-Royce were all mentioned as notable and recognized luxury brands, so there is at least some name brand awareness among this younger generation. 

Notably, though, in thissurvey, not one American brand was mentioned as being among the top luxury brands. That said, this overall lukewarm interest in luxury is a clear warning shot across the bow of the affluent and luxuryworlds, and its implications call for more innovative approaches to making a case for upscale and luxury products and services among Millennials … or that case may well be closed.

Source: Media Post: Engage:Affluent
  • Study Finds Two In Three Consumers Trust Branded Content More Than Traditional Advertising
    Wednesday Jun 21, 2017

    A new study by Time Inc. reveals that two in three consumers trust branded content more than traditional advertising. With the study, Time Inc. sought to understand how GenZ, Millennials and GenXconsumers respond to and engage with branded native and branded content and referred to both as "custom content."

    Source: Media Post: Video Daily
  • Streams Of Live Events Lure Viewers
    Tuesday Jun 13, 2017

    If live streams like the Comey hearing are any indication, real-time events in conjunction with the social aspect of Twitter have a potent appeal. Beyond live streams, the digital video sandbox isgetting crowded as Facebook, Snap, and Google have designs on the living room. Will Amazon, Hulu, and Netflix move out of the way? Doubtful.

    Source: Media Post: Video Insider
  • designer brands 4 less inc valley stream ny