design develop create inc.

35 south drive
great neck, new york 11021

NYS Entity Status
ACTIVE

NYS Filing Date
NOVEMBER 12, 2013

NYS DOS ID#
4485791

County
NASSAU

Jurisdiction
NEVADA

Registered Agent
NONE

NYS Entity Type
FOREIGN BUSINESS CORPORATION

Name History
2013 - DESIGN DEVELOP CREATE INC.









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  • AROUND THE WEB

  • When your communications plateau, think like a clock restorer
    Tuesday Apr 25, 2017

    In the hit podcast S-Town, listeners follow the story of John B. McLemore, an eccentric genius living in rural Alabama. John is a horologist, someone who specializes in the scientific study of time. He has a deep expertise in making and fixing elaborate clocks.

    Most clock repairers approach their work tactically—they can manage to get an old timepiece working again by tinkering with a couple of its parts. The clock might start ticking like new, but it probably won't last too long. By contrast, the best, most sought after horologists, like John, are able to gain an understanding of the whole apparatus—reviving the full machine back to life as originally designed.

    The majority of nonprofit communicators approach their work tactically—like clock restorers who tinker with a few pieces at a time hoping to get the machine ticking. Many nonprofits hit plateaus with their communications efforts because they approach their work in this fashion. They tend to work on “one-off” projects as needed, rather than envisioning their organization’s communications as an interconnected system that should be optimized to reach its goals and support the mission. This might mean working on a new brochure without thinking about how it relates to the website or managing social media without considering how these platforms fit into their broader goals for engagement.

    More nonprofit communicators need to be able to think like expert clock restorers: able to see, build, and fix the whole machine. Approaching communications as a strategic mechanism comprised of interrelated tactics takes effort and investment upfront, but generates stronger results in the end. The website, emails, social media, and print collateral should all be part of an ecosystem of efforts that reinforce and support each other.

    Math For America (MƒA) is a great example of the benefits of building an integrated communications machine for recruitment purposes. MƒA’s fellowships for public school STEM teachers enable educators to hone their skills, collaborate with peers, and access leadership opportunities—all on a generous stipend. But ad-hoc marketing—a brochure, flyer, or email here and there—for their programs wasn’t filling the pipeline with qualified teachers. They had hit a plateau in recruiting qualified educators even though their program was almost too good to be true.

    Limited expertise in marketing theory and strategy meant that staff were creating promotional materials (ads, brochures, flyers, etc.) tactically instead of strategically. Limited knowledge about their audiences meant that Math for America didn’t know how they were being perceived by teachers or what was holding back candidates from applying (and which benefits would motivate them to).

    After researching to uncover what the opportunities and barriers might be from the educators’ point of view, we worked with MƒA to build an informed and motivating machine for their communications efforts. After a year, Math for America’s fellowship programs went from being under-enrolled to over enrolled. They saw a 358%(!) increase in applications for their Master Teacher Fellowship. And because MƒA’s communications team began to think of their marketing as a machine, they shifted away from tinkering with the tactical toward strategic approaches that offer a far greater return on investment.

    If you want to see greater results from your communications efforts, take time to assess (or build) your communications machine. Your best bet is to approach your work like a clock restorer specialist—methodical, strategic, and looking at the whole picture. Chances are you’ll have to tackle some big questions first and put more time in upfront to develop a strategy and plan that is uniquely designed for your nonprofit’s goals and audiences. But it will pay off in the end.

    Are your communications efforts hitting a plateau? Take a look at the whole machine.

    Source: BigDuck smart communications for nonprofits
  • Creating Great Donor Experiences
    By Roger Craver - Tuesday Jun 6, 2017

    Tom’s post Designing a Customer-Centric Organization triggered a number of valuable comments from readers. I especially note Tom Ahern’s channeling of Mark Phillips insight, “The only thing worth a damn is the donor experience.” Then Ahern added, “And that experience has many parts worth considering.” One of our goals in the Good Enough Is Not Good […]

    Source: The Agitator
  • Little Games, Big Engagement
    Friday Sep 23, 2011

    One of the challenges brands often face when they look at getting into gaming is cost and time. Concepting a game people will actually play takes a great deal of time and specialized skills. But sometimes, the simplest games can engage thousands of people if the right circumstances come together.

    Source: Media Post: Gaming Insider
  • 10 principles of intelligent agent design
    By Will Murphy, Talla - Sunday Jun 18, 2017

    We’re at the beginning of the development of a new generation of better and more sophisticated intelligent agents. Intelligent agents will become ubiquitous in personal life and business, so they are an important area of opportunity and interest for innovators. As entrepreneurs, designers, product managers, developers, and investors, we should step back and think about […]

    Source: VentureBeat
  • Time Warner Signs $100 Million Deal With Snap for Shows and Ads
    Monday Jun 19, 2017

    In a wide-ranging deal with Snap Inc., Time Warner Inc.’s Turner cable channels and the Warner Bros. studio will create up to 10 original shows a year for the ephemeral messaging app in genres including scripted drama and comedy.

    Source: The Wall Street Journal: U.S. Business
  • Time Warner Signs $100 Million Deal With Snap for Shows and Ads
    Monday Jun 19, 2017

    In a wide-ranging deal with Snap Inc., Time Warner Inc.’s Turner cable channels and the Warner Bros. studio will create up to 10 original shows a year for the ephemeral messaging app in genres including scripted drama and comedy.

    Source: The Wall Street Journal: Technology: What's News
  • New York City and James Blake Resolve Excessive-Force Claim
    By BENJAMIN MUELLER - Wednesday Jun 21, 2017

    As part of the deal with the former pro tennis player, the city will create a new position within the agency that investigates police misconduct.

    Source: NYT > Home Page
  • Food & Wine Magazine Will Leave New York for Alabama
    By STEPHANIE STROM - Friday Jun 23, 2017

    The move reflects a changing business in which traditional food magazines, and a Manhattan address, are less important.

    Source: NYT > Home Page