Anthem, a major player in the Obamacare exchanges, announced that it would withdraw from Wisconsin and Indiana next year, along with Ohio.
NYS Entity Status
NYS Filing Date
FEBRUARY 10, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2014 - DECOSTE INSURANCE AGENCY, LLC
AROUND THE WEB
- With Health Law in Flux, Insurers Scramble to Meet Filing Deadline
By REED ABELSON - Wednesday Jun 21, 2017
- New York City and James Blake Resolve Excessive-Force Claim
By BENJAMIN MUELLER - Wednesday Jun 21, 2017
As part of the deal with the former pro tennis player, the city will create a new position within the agency that investigates police misconduct.
- Fit City: Taking Night-Life Cue, Gyms Lower the Lights
By TATIANA BONCOMPAGNI - Tuesday Jun 13, 2017
Cycling, boxing and running studios, as well as some full-service gyms, are using sophisticated lighting systems to heighten the exercise experience.
- Powerful TV Targeting Tools... for Power Tools
Tuesday Mar 21, 2017
Positec Tool -- an older skewing power tools and lawn care equipment brand found at Lowe’s-- was looking for a different media approach for its big fourth quarter sellingperiod.
Instead on focusing on its traditional 35-54 Nielsen demographic and its typical associated cable TV networks -- such as Fox News Channel, and the DIY Network --it looked at more advanced TV targeting data.
“We were letting the media push our [media planning/buying],” says Lindsay Hendricks, senior mediamanager of Positec Tool.
Hendricks says for its brand to succeed it needed to expand to young customers “without losing its core”.
For the fourth quarter 2016, it collected first party data identifying, for example, its high valued customers. Then, this was merged third party data from the likes ofSimmons in looking at high index Home Depot shoppers --- as well as identifying best TV dayparts.
Ben Zimmerman, president of Media Design Group, which focuses on directresponse TV inventory, said the agency also identified micro-targets -- young married couples, for example, working for Fortune 100 companies, with two kids and FICO scores above 700.
From this data, an internal planning tool suggested 75% of its buy for national cable; 15% local cable; 5% on VOD; and 5% OTT. Suggestions were to buy HGTV (locally), Nickelodeon (forparents co-viewing); ESPN (also locally, in part).
One of the biggest changes versus the company’s past media efforts was the shift to spending more on localcable.
In a short six week fourth quarter flight, the results were that four of six of the company’s products reach 95% of its expected sales goal inhalf the time. For the fourth quarter 2015, the company only got to 68% point of sales results.
Says Hendricks: “It was our most successful fourth quarter inyears.”
- Anbang’s Sales Dry Up in New Challenge for Chinese Insurers
By KEITH BRADSHER - Thursday Jun 15, 2017
Data released days after Anbang’s chairman was detained by the police shows sales of insurance policies and investment products virtually stopped in April.
- Rooted in Counterculture, Whole Foods’ Founder Finds an Unlikely Refuge
By MICHAEL J. de la MERCED and ALEXANDRA STEVENSON - Friday Jun 16, 2017
John Mackey wanted to fight off the activist investors attacking Whole Foods. He found a savior in Amazon, a company blamed for laying waste to retailers.
- Are You Sure Your Contractor Is Insured?
Wednesday Jun 21, 2017
First a fire, then a flood, finally a theft. One luxury homeowner learned the hard way about the importance of insurance coverage.
- Google Local Shopping Rival PriceLocal Adds Major Retailers To Amazon Price-Match Model
Tuesday Jun 6, 2017
Target, Walmart, Bed Bath & Beyond, Office Depot, Fry's, Toys R Us and others were added to a list of smaller local stores already participating in the PriceLocal network. Consumers also can searchHome Depot, Macy's, Kohl's, and Barnes & Noble, but these stores won't match Amazon's price.