Harley-Davidson is in talks to buy Ducati Motor Holding from Germany’s Volkswagen in a deal that could bring together two of the most storied motorcycle names and pave the way for further divestments by the German car maker.
NYS Entity Status
NYS Filing Date
APRIL 08, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2014 - DAVIDSON GOLD LLC
AROUND THE WEB
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San Francisco-based VerticleResponse, a self-service marketing solutions provider for small businesses, won gold in two categories at the International Stevie Awards. VerticleResponse was nominatedfor 14 awards and won a gold, silver, or bronze in all 14 categories. In addition to the two golds, the company was awarded four silvers and eight bronze awards.
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Just when we thought the content marketing machine Beyonce had set the creative output bar to a new level last week, here comes hubby Jay-Z, not to be outdone. His new fragrance for men, Gold, isbeing launched this Christmas with cool transmedia-like tactics, including this one-of-a-kind interactive installation in the windows of, where else? Macy's in Herald Square.
- Customer Collaboration, Involvement In Complex, Luxury Markets. Is It Possible?
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The first thing a lot of people think about when they hear about customer collaboration and co-creation is, "That's great. But I work in a very complex industry. There's no way this will ever work forme." However, Harley-Davidson, BMW and Ducati have all found success in running customer collaboration programs. Personal transportation is a lifestyle-intensive market segment in the same way thatclothing, cosmetics or electronics are. They help people define who they are and show that to the world around them. What we can learn from these leading companies can be extrapolated to other luxurygoods industries to help enlighten the path towards customer-driven innovation.
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Keeping up with social media seems daunting, especially for those marketers whose professional careers predate it and who are trying to adapt. Laura Davidson Public Relations, which has been aroundfor 25 years, aims to stay on top of the phenomenon and proved it recently when it held its first Social Media Summit in New York. While it has its own social media experts on staff, LDPR partneredwith a company called Gather + Grow Media to partner on the event, attended by LDPR staff, clients and media.
- 'NY Times' Finally Joins Snapchat Discover
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