As Greek yogurt’s popularity soared, Yoplait struggled to market its own version. Then it decided to develop something else: a compelling story.
NYS Entity Status
NYS Filing Date
AUGUST 22, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2014 - CURVE FROZEN YOGURT INC.
AROUND THE WEB
- Adventures in Capitalism: Yoplait Learns to Manufacture Authenticity to Go With Its Yogurt
By CHARLES DUHIGG - Monday Jun 26, 2017
- Making frozen yogurt; clown motel for sale; Letterman’s new gig
By Chronicle Staff and News Services - Tuesday Aug 8, 2017
Making frozen yogurt; clown motel for sale; Letterman’s new gigKitchen counters are getting crowded.Coffee machines, mixers and toasters vie with juicers, dehydrators and soda makers — and now there’s the Wim frozen yogurt maker.A clown-themed motel next to a reportedly haunted cemetery is going up for sale in rural Nevada — and the owner is insisting that the 600 clown figurines, mannequins and paintings get to stay.After 22 years, 79-year-old Clown Motel owner Bob Perchetti says it is time to find someone else to look after the place in Tonopah, about 250 miles northwest of Las Vegas.
- Cole Ayers Stymies Batters With Spike Curve On Day 2 Of East Coast Pro
By Carlos Collazo - Wednesday Aug 2, 2017
Cole Ayers caused some buzz at East Coast Pro with a knuckle curve.
The post Cole Ayers Stymies Batters With Spike Curve On Day 2 Of East Coast Pro appeared first on BaseballAmerica.com.
- Neighborhood Joint: Staubitz Market in Brooklyn: 100 Years of Sawdust, Steaks and Chops
By ANDREW COTTO - Wednesday Jun 14, 2017
A display contains frozen items, and the shelves are stocked with jars and cans. But there’s just one reason to visit this Boerum Hill business: meat.
- This 'Keurig for froyo' is a must-have for frozen yogurt lovers
Tuesday Aug 29, 2017
Wim is a countertop frozen yogurt maker that churns out a single dish of fresh froyo in just 10 minutes—with no setup and no cleanup required.
- 'Sriracha' is now in the dictionary. What took you so long, Merriam-Webster?
By Maura Judkis, The Washington Post - Tuesday Sep 19, 2017
This is the life cycle of a food trend: First, it starts bubbling up in cool boutique shops in New York or Los Angeles or San Francisco, and then every city in America has it. It goes mass-market, then there's a backlash, and then a backlash to the backlash, and eventually, if it's something truly enduring, it ends up where froyo finds itself today: In the dictionary. The abbreviation for frozen yogurt, froyo - spelled exactly like that, no hyphen - a dessert that was stratospherically popular from 2006 to about 2012, is now a defined word in the Merriam-Webster dictionary, one of 250 new additions announced Monday.