As Greek yogurt’s popularity soared, Yoplait struggled to market its own version. Then it decided to develop something else: a compelling story.
NYS Entity Status
NYS Filing Date
JULY 10, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - CRYSTAL MARKETING & RESEARCH INC.
AROUND THE WEB
- Adventures in Capitalism: Yoplait Learns to Manufacture Authenticity to Go With Its Yogurt
By CHARLES DUHIGG - Monday Jun 26, 2017
- Video Is Oxygen
Monday Jul 17, 2017
Every day I get asked a version of the same question -- from clients, friends, job seekers and headhunters: "How should I use video?" It used to be a hard question, but now the answer iscrystal-clear. Video is like oxygen. Period. So, how do you use oxygen? You use it all the time, everywhere -- while you sleep, while you travel, while you're at work. While you're with your family.Video is the connective tissue that makes the web ubiquitous, it crosses boundaries, time zones, languages, and knowledge level.
- Twitter Urges Court To Reject Bid To Revive Lawsuit Over ISIS Attack
Wednesday Jun 7, 2017
Family members of people killed in an attack in Jordan shouldn't be able to proceed with a lawsuit accusing Twitter of encouraging terrorism, the microblogging service argues.
- Teens Revolutionize Market Research
Thursday Jul 20, 2017
In market research, you typically don't start a business until well into your 30s or 40s, after you've got a decade or two of experience under your belt. However, that's just another rule that Gen Zis breaking. They think that if you're going to do research on teens, you should hire teens to do it.
- Time Inc. Moves Into Social Video, Targets GenZ And Millennials With 'The Pretty'
Tuesday Jun 20, 2017
Eager to capture the attention of 16- to-35-year-old beauty enthusiasts, Time Inc. has launched "The Pretty," a new social video brand. What's notable is the all-video approach that offers how-tos,hacks, product information, and entertainment, plus the plan to target both GenZ -- starting at around age 16 -- in addition to Millennials.
- Time Inc Taps Schraft To Head Foundry's Content Sales, 'New Yorker' Hires First Newsletter Director
Thursday Jul 13, 2017
In a move to expand its native advertising business, Time Inc. has promoted Chris Schraft to president of content sales and agency development of The Foundry, its branded content studio. 'The NewYorker' has hired Dan Oshinsky as its first director of newsletters.