We need a single, open source, industry standard identifier to both recognize ads and content, while accounting for and capturing duration of viewing. It is essential for the industry at large toadvocate for a universal solution.
NYS Entity Status
NYS Filing Date
JUNE 17, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2014 - CROSS-PLATFORM MARKETING SOLUTIONS, LLC
AROUND THE WEB
- Taking A Stand On Cross-Platform Measurement
Tuesday Jul 25, 2017
- Barometric Partners With Commerce Signals, Alphonso, Mobiquity Networks
Thursday Jun 22, 2017
Cross-platform tracking and attribution solutions provider Barometric on Tuesday announced partnerships with Commerce Signals, Alphonso and Mobiquity Networks. Through collaborations with these threead-tech firms, Barometric aims to enhance its multichannel tracking and measurement tools.
- Building The Orchestra And Conducting The Symphony
Thursday Aug 6, 2015
In 2014, the IAB released a whitepaper entitled "Defining and Measuring Digital Ad Engagement in a Cross-Platform World." The paper was published under the auspices of the cross-ecosystem initiativeMaking Measurement Make Sense (3MS) and developed by a group of agency and publishing executives, with review by marketing executives. 3MS has become almost synonymous with viewability. That notionis incorrect. 3MS is, in fact, more than just viewability. It is a robust program that advocates for digital media measurement transformation and proposes solutions.