Day 1 of the Email Insider Summit kicked off today as email marketers from all walks of life ascended to the Stein Eriksen Lodge in Park City, Utah.
Amidst talks of DMPs, ESPs and KPIs, aconstant praise of the beautiful surroundings is palpable. At 8,500 feet above sea level, the Stein Eriksen Lodge has world-class views of the surroundingvalley and the ski slopes that attendees will enjoy this afternoon.
Born and raised in the San Francisco Bay Area, this California native is convinced that she has arrived at a certifiablewinter wonderland. The trees lit up with holiday lights only confirm my suspicion that Santa Claus is lurking somewhere nearby.
Today’s summit theme is ‘Strategy in A CrossChannel World’ and we’ll be digging in on how email can be the cornerstone of an omnichannel marketing strategy.
Presentations and panels will be available to view