The Advertising Club of New York Is honoring industry luminaries at a New York gala July 18. The group's annual Advertising People of the Year awards celebrates talent across five categories who havemade outstanding contributions to advertising and who have been active in furthering the industry's standards, creative excellence and social responsibility.
NYS Entity Status
NYS Filing Date
APRIL 01, 2014
NYS DOS ID#
NYS Entity Type
FOREIGN LIMITED LIABILITY COMPANY
2014 - CRESCENT CREATIVE MEDIA LLC
AROUND THE WEB
- Burger King's Machado, GE's Comstock Among Ad Club Of NY Honorees
Monday Jul 17, 2017
- NEW! RI Blood Center Launches 'Someone Else" Campaign
Thursday Jun 15, 2017
The Rhode Island Blood Center is launching its first brand campaign to encourage new donors in a creative way and raise the overall profile/awareness of the nonprofit organization.
Developed with Nail Communications, the creative demonstrates how unfair it is for all of us to depend on "someone else" to donate life-saving blood. The spots show that "
Someone Else" is actually just one guy -- who lives in Warwick, RI.
In addition to TV spots, the campaign includes radio, billboard,print and social media.
The dedicated site HelpSomeoneElse.org further introduces this lone donor and features information about where to donate blood. "Mr. Someone Else" -- an actor --will be appearing in person throughout the community, including throwing out the first pitch at a Pawtucket Red Sox baseball game, going on talk shows and appearing at farmer’s markets.
"It was critical to the campaign to have someone who fit the role of a regular guy who is donating blood all the time even though he lives a busy life," says Kara LeBlanc, marketing communicationsmanager, Rhode Island Blood Center. "He had to be lovable enough for people to want to help him out."
To encourage further interaction, the project invites people to text "Someone Else" to lethim know that there’s a least one pint he won’t have to give. He will get back to you to say thanks and may even send you a photo of what he’ll be doing with the free time you justgave him, says LeBlanc.
- NEW! BBH NY Pushes SNHU 'Forward'
Monday Aug 7, 2017
Southern New Hampshire University (SNHU) is working with new agency partner BBH NY to reach out to students whose next best educational option is nothing at all.
For the initial launchphase, BBH NY provided creative direction for the campaign across all touch-points, including the digital ecosystem of website and online advertising as well as social support.
Three new TVspots aim to highlight the power of education and the "grit and determination" within SNHU students. The "Forward" ad asks the question,“What would happen if everyone had equal access to education?” The other two spots - Break the Cycle and
Dreams - demonstrate how access to education can change people’s lives and the lives of their families.
This platform servesas an evolution for the institution's previous "See Yourself Succeed" campaign.
- NEW! AmEx Platinum Card Gets 'Transported'
Monday Jul 31, 2017
American Express (AmEx) and its agency DigitasLBi are collaborating with the New York Times Company to leverage both its distribution and in-house experiential design agency Fake Love to raiseawareness for the repositioned Platinum Card.
The “Platinum Transported" initiative incorporates 360º virtual reality to provide viewers with an immersive digital adventure. Thefirst episode "Taste" features chef David Chang exploring different combinations of flavors presented in an unexpected ways.
DigitasLBi conceived of the initial creative across alldigital and social platforms while Fake Love helped to develop creative and the technical side.
"During the conceptualization process, we quickly discovered that 360º was the best way topluck the viewer out of their environment and transport them into this unchartered sensory experience," says Aline Ridolfi, creative director, Fake Love. For the Taste film - which "focuses on perhapsthe most intimate of the senses" - the campaign wanted to bring the viewer as close to Chang and his creative process as possible, "only inches, or seconds away from digging in," says Ridolfi. He isseen talking about the uni with chickpea hozon dish at two Michelin starred Ko.
AmEx will next roll out “Sound” and“Sight” featuring influential individuals who have made a significant impact on one of the particular senses in the coming months. The series appears as branded content across the NY Timesas well as AmEx's platforms.
American Express also recently debuted a new, travel-focused creative advertising platform via print, out-of-home and digital ads. Ogilvy served as the lead oncreative for the OOH and print which is designed to inspire global travel experiences. The ads ask, "Where will American Express Platinum take you?"
- Disney Slapped With Lawsuit Over ‘Guardians of the Galaxy,’ ‘Avengers: Age of Ultron’ Effects
By Tim Kenneally, provided by
- Monday Jul 17, 2017
Visual effects firm says that Disney contracted with people who stole the technologyThe company was slapped with a lawsuit on Monday by a visual effects company, which claims that its technology was misappropriated for “Beauty and the Beast,” “Guardians of the Galaxy” and Avengers:“[I]n all of the film industry and media accolades about the record-breaking success of ‘Beauty and the Beast,’ and the acclaimed cutting-edge digital MOVA Contour technology that made the film’s success possible, nowhere is it mentioned that the patented and copyright-protected MOVA Contour technology was stolen from its inventor and developer, Rearden LLC, and its owner Rearden Mova LLC,” the suit reads.Nowhere is it mentioned that although Disney had previously contracted with Rearden LLC and its controlled entities on four previous major motion pictures to use MOVA Contour and knew of a Rearden Demand Letter to one of the thieves demanding immediate return of the stolen MOVA Contour system, Disney nonetheless contracted with the thieves to use the stolen MOVA Contour system.
- Trump’s Tough Talk on North Korea Puts Japan’s Leader in Delicate Spot
By JONATHAN SOBLE - Friday Aug 11, 2017
North Korea’s accelerating military advances — and President Trump’s volatile response — could complicate Japan’s close alliance with the United States.