The Brooklyn neighborhood synonymous with poverty is working to remake itself without giving in to the forces of gentrification.
NYS Entity Status
NYS Filing Date
MARCH 20, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - CREATIVE CONCEPTS & SOLUTIONS, INC.
AROUND THE WEB
- No ‘Inner City’ in Brownsville, Brooklyn, Just Overlooked Strengths
By GINIA BELLAFANTE - Thursday Mar 30, 2017
Campaign concepts: three Big Duck examples to inspire your own
Tuesday Mar 28, 2017
Whether you’re trying to raise awareness, recruit audiences, or bring in donations, campaigns are one way to inspire audiences to take action with your organization. There are tons of ideas out there for making your campaign a success, but Big Duck has one tried and true strategy that you’ll see in most every campaign we work on: a concept.
A campaign concept ties together all elements of a campaign—it’s a hook or idea that convinces your audience that now is the time to take action. Concepts give your audiences something to care about and a message to get behind. Without them, audiences might not understand what action you’re asking them to take or why.
Chances are you see campaign concepts in action all the time. Here three examples illustrating how we’ve used concepts to inspire action in our work:
- Math for America: This program providing fellowships for public school science and math teachers used a concept, Practice What You Teach, for their recruitment campaign. The concept is woven into the slogans and design to inspire action from their target audience: smart, passionate educators. This concept went multi-channel: from subway posters to education magazines, there’s a consistent look, feel, and message across all their campaign communications. ???
- City Harvest: A nonprofit spearheading food donation and distribution programs across New York, City Harvest had seen substantial success with their annual fundraising campaign, Skip Lunch Fight Hunger. They came to us with even greater fundraising goals and we shook up their landmark concept with a fresh new concept—The Power Lunch—capturing their energy, urgency, and inspiring New Yorkers across platforms to transform their lunch money into an investment against hunger.???
- New York School of Interior Design: A solid brand identity should always carry over into campaign initiatives. Big Duck updated NYSID’s brand and extended it into the concept Turn your Creativity into a Career to help NYSID to stand out to prospective students and increase applications for enrollment. Positioning the school as the place for emerging designers to find or change careers, their new brand transformed (and reinforced) the look and feel of their annual recruitment campaign concept, motivating students to apply. ?
Next time your organization is planning its next big fundraising, recruitment, or advocacy campaign, remember to stop and think about a concept. Spend some time brainstorming what might grab the attention of your audiences and how that might play out across your communications channels.
- Purina's Bus Shelter Ads Make Cats Want To Pounce -- And Humans, Play
Monday Nov 25, 2013
To launch the debut of Felix, a cat food brand, in Mexico City, Purina created life-sized cat's cradles in five bus shelters throughout the city. Would this much yarn put a smile on Grumpy Cat's face? Probably not, but it gave me one, as I fondly recalled playing Cat's Cradle as a kid. Big Bang Global, a Mexico City-based agency, came up with the creative concept, which took two weeks to conceptualize and create.
- Little Games, Big Engagement
Friday Sep 23, 2011
One of the challenges brands often face when they look at getting into gaming is cost and time. Concepting a game people will actually play takes a great deal of time and specialized skills. But sometimes, the simplest games can engage thousands of people if the right circumstances come together.
- Twitter Urges Court To Reject Bid To Revive Lawsuit Over ISIS Attack
Wednesday Jun 7, 2017
Family members of people killed in an attack in Jordan shouldn't be able to proceed with a lawsuit accusing Twitter of encouraging terrorism, the microblogging service argues.
- Cyclist Killed by Bus in New York’s First Citi Bike Fatality
By MATTHEW HAAG and HANNAH ALANI - Tuesday Jun 13, 2017
Dan Hanegby of Brooklyn fell under a bus’s tires in Chelsea. He worked for Credit Suisse and was once the top-ranked tennis player in Israel.
- Neighborhood Joint: Staubitz Market in Brooklyn: 100 Years of Sawdust, Steaks and Chops
By ANDREW COTTO - Wednesday Jun 14, 2017
A display contains frozen items, and the shelves are stocked with jars and cans. But there’s just one reason to visit this Boerum Hill business: meat.
- Pride 2017: New York’s L.G.B.T.Q. Story Began Well Before Stonewall
By LIAM STACK - Monday Jun 19, 2017
The gay bar’s 1969 patron-police battle, hailed as a starting point, actually followed many events in the city, now mapped in a sites project.