creative brands group inc.

3 jason woods road
closter, new jersey 07624

NYS Entity Status
ACTIVE

NYS Filing Date
JANUARY 03, 2014

NYS DOS ID#
4508394

County
NEW YORK

Jurisdiction
NEW YORK

Registered Agent
NONE

NYS Entity Type
DOMESTIC BUSINESS CORPORATION

Name History
2014 - CREATIVE BRANDS GROUP INC.









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  • AROUND THE WEB

  • BIZ DEV: Fallon Appointed Culligan's First National AOR
    Thursday Jun 22, 2017

    Water filtration company Culligan has selected Publicis Groupe’s Fallon for AOR duties. The appointment is said to be the client’s first national creative and media AOR. 

    Theselection came after a formal review that included four other undisclosed agencies.

    The Minneapolis-based agency will manage media planning and buying, strategy and creative for thebusiness. 

    Fallon is tasked with bringing awareness to Culligan’s service in water softening and filtration. The assignment is effective immediately and the agency’s firstwork will launch in early 2018 across TV, digital and print. 

    “We were immediately impressed by Fallon’s branding chops and strong understanding of our franchise model,”stated Larry Holzman, Culligan Senior Vice President, North American Franchise. “ The cross-disciplinary team showed us a world of possibilities for the brand that can truly advance our brandposition.” 

    Headquartered in Rosemont, IL, Culligan was founded in 1936 and is well known for iconic “Hey Culligan Man!” campaign that began on radio in the 1950s andran for several decades. The firm’s network of franchisees includes more than 800 dealers in 90 countries. 

    For Fallon the win follows last month’s decision by H&R Blockto expand its relationship with the agency, adding media planning and social strategy to its creative assignment.

    Source: Media Post: Social Media & Marketing Daily
  • Fans Collaborate With Brand On Silk Soymilk Ads
    Monday Jun 3, 2013

    When an established brand alters the taste of its product, things can go really well or send consumers fleeing to find an alternative brand. Judging by the YouTube comments on Silk Soymilk's brandchannel, feedback is split down the middle. On the flip side, consumers seemed to enjoy the campaign supporting the flavor change.

    Source: Media Post: Creative Media Blog
  • Study Finds Two In Three Consumers Trust Branded Content More Than Traditional Advertising
    Wednesday Jun 21, 2017

    A new study by Time Inc. reveals that two in three consumers trust branded content more than traditional advertising. With the study, Time Inc. sought to understand how GenZ, Millennials and GenXconsumers respond to and engage with branded native and branded content and referred to both as "custom content."

    Source: Media Post: Video Daily
  • How Creative Polymaths Are Influencing Luxury Brands
    Wednesday Feb 22, 2017

    We've all heard it: branding and consumerism in the 21st Century is a global village, a place of hyper-specialization and fragmentation, right? Well, one very current trend that seems to be goingagainst that tide lies in a new generation of "polymath creatives" that is discreetly but powerfully shaping luxury markets from automobile design to fashion.

    Source: Media Post: Engage:Affluent
  • BIZ DEV: Terri & Sandy Lands Hain Celestial Pantry
    Friday Jun 16, 2017

    Hain Celestial Group is appointing Terri & Sandy (T&S) as its first-ever AOR for its four Pantry Brands following a full agency review.

    Prior, advertising was handled through a mix ofin-house and project-based work from varying agencies.

    T&S will be responsible for developing creative for MaraNatha, Imagine, Spectrum and Rudi’s Organic Bakery through online videocontent, digital, social and in-store.

    Hain Celestial is projected to spend $5-$10 million annually to support this collection of better-for-you brands, originally established in July 2016.Their first collaboration will debut in the fall.

    Media will be handled by Women’s Marketing, who also handles media on other Hain brands/divisions.

    “Terri & Sandy arerecognized in the industry as iconic and passionate brand builders, and we are really excited to partner with them as we live into our purpose 'To Create and Inspire A Healthier Way of Life,'" saysLeah Dunmore, Vice President of Marketing, Better-for-you Pantry at Hain Celestial.

    Source: Media Post: Video Daily
  • BIZ DEV: Terri & Sandy Lands Hain Celestial Pantry
    Friday Jun 16, 2017

    Hain Celestial Group is appointing Terri & Sandy (T&S) as its first-ever AOR for its four Pantry Brands following a full agency review.

    Prior, advertising was handled through a mix ofin-house and project-based work from varying agencies.

    T&S will be responsible for developing creative for MaraNatha, Imagine, Spectrum and Rudi’s Organic Bakery through online videocontent, digital, social and in-store.

    Hain Celestial is projected to spend $5-$10 million annually to support this collection of better-for-you brands, originally established in July 2016.Their first collaboration will debut in the fall.

    Media will be handled by Women’s Marketing, who also handles media on other Hain brands/divisions.

    “Terri & Sandy arerecognized in the industry as iconic and passionate brand builders, and we are really excited to partner with them as we live into our purpose 'To Create and Inspire A Healthier Way of Life,'" saysLeah Dunmore, Vice President of Marketing, Better-for-you Pantry at Hain Celestial.

    Source: Media Post: Social Media & Marketing Daily
  • Walmart to Buy Bonobos, Men’s Wear Company, for $310 Million
    By MICHAEL J. de la MERCED - Friday Jun 16, 2017

    Acquiring the clothing brand born on the internet is intended to energize Walmart’s e-commerce strategy as it races to catch up with Amazon.

    Source: NYT > Home Page
  • Food & Wine Magazine Will Leave New York for Alabama
    By STEPHANIE STROM - Friday Jun 23, 2017

    The move reflects a changing business in which traditional food magazines, and a Manhattan address, are less important.

    Source: NYT > Home Page