The Advertising Club of New York Is honoring industry luminaries at a New York gala July 18. The group's annual Advertising People of the Year awards celebrates talent across five categories who havemade outstanding contributions to advertising and who have been active in furthering the industry's standards, creative excellence and social responsibility.
NYS Entity Status
NYS Filing Date
JANUARY 03, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2014 - CREATIVE BRANDS GROUP INC.
AROUND THE WEB
- Burger King's Machado, GE's Comstock Among Ad Club Of NY Honorees
Monday Jul 17, 2017
- Kastner Goes to 'Boot Camp'
Thursday Jul 27, 2017
Kastner & Partners (K&P) is partnering with the advocacy group B~STEM Project and Tyra Banks' brand Tyra Beauty for the bCreative Advertising Boot Camp.
- NEW! AmEx Platinum Card Gets 'Transported'
Monday Jul 31, 2017
American Express (AmEx) and its agency DigitasLBi are collaborating with the New York Times Company to leverage both its distribution and in-house experiential design agency Fake Love to raiseawareness for the repositioned Platinum Card.
The “Platinum Transported" initiative incorporates 360º virtual reality to provide viewers with an immersive digital adventure. Thefirst episode "Taste" features chef David Chang exploring different combinations of flavors presented in an unexpected ways.
DigitasLBi conceived of the initial creative across alldigital and social platforms while Fake Love helped to develop creative and the technical side.
"During the conceptualization process, we quickly discovered that 360º was the best way topluck the viewer out of their environment and transport them into this unchartered sensory experience," says Aline Ridolfi, creative director, Fake Love. For the Taste film - which "focuses on perhapsthe most intimate of the senses" - the campaign wanted to bring the viewer as close to Chang and his creative process as possible, "only inches, or seconds away from digging in," says Ridolfi. He isseen talking about the uni with chickpea hozon dish at two Michelin starred Ko.
AmEx will next roll out “Sound” and“Sight” featuring influential individuals who have made a significant impact on one of the particular senses in the coming months. The series appears as branded content across the NY Timesas well as AmEx's platforms.
American Express also recently debuted a new, travel-focused creative advertising platform via print, out-of-home and digital ads. Ogilvy served as the lead oncreative for the OOH and print which is designed to inspire global travel experiences. The ads ask, "Where will American Express Platinum take you?"
- BIZ DEV: Fallon Appointed Culligan's First National AOR
Thursday Jun 22, 2017
Water filtration company Culligan has selected Publicis Groupe’s Fallon for AOR duties. The appointment is said to be the client’s first national creative and media AOR.
Theselection came after a formal review that included four other undisclosed agencies.
The Minneapolis-based agency will manage media planning and buying, strategy and creative for thebusiness.
Fallon is tasked with bringing awareness to Culligan’s service in water softening and filtration. The assignment is effective immediately and the agency’s firstwork will launch in early 2018 across TV, digital and print.
“We were immediately impressed by Fallon’s branding chops and strong understanding of our franchise model,”stated Larry Holzman, Culligan Senior Vice President, North American Franchise. “ The cross-disciplinary team showed us a world of possibilities for the brand that can truly advance our brandposition.”
Headquartered in Rosemont, IL, Culligan was founded in 1936 and is well known for iconic “Hey Culligan Man!” campaign that began on radio in the 1950s andran for several decades. The firm’s network of franchisees includes more than 800 dealers in 90 countries.
For Fallon the win follows last month’s decision by H&R Blockto expand its relationship with the agency, adding media planning and social strategy to its creative assignment.
- Fans Collaborate With Brand On Silk Soymilk Ads
Monday Jun 3, 2013
When an established brand alters the taste of its product, things can go really well or send consumers fleeing to find an alternative brand. Judging by the YouTube comments on Silk Soymilk's brandchannel, feedback is split down the middle. On the flip side, consumers seemed to enjoy the campaign supporting the flavor change.
- TODD STARNES: ABC: Christians defending liberty are 'hate group' - Southern Poverty Law Center brands some peaceful groups as 'hate groups'
By email@example.com (Fox News Online) - Friday Jul 14, 2017