For Francine Prose, an amusement-park trip as a young girl led to a ride on the Spook-a-Rama and later to a prized Diane Arbus photo of the same ride.
NYS Entity Status
NYS Filing Date
MAY 15, 2014
NYS DOS ID#
UNITED STATES CORPORATION AGENTS, INC.
7014 13TH AVENUE, SUITE 202
BROOKLYN, NEW YORK, 11228
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2014 - CREATIVE ARTS & DEVELOPMENT, LLC
AROUND THE WEB
- SUMMER FIRSTS | Brooklyn: Finding Alchemy and Art on a Coney Island Scary Ride
By FRANCINE PROSE - Wednesday Aug 2, 2017
- Are 'You In' To The US Open?
Thursday Aug 31, 2017
The United States Tennis Association (USTA) is encouraging people to attend the 2017 US Open in New York City with the "You In" campaign. Mcgarrybowen developed the creative while Spero wasresponsible for the out-of-home.
The messaging juxtaposes well-known players with NYC images while a male voiceover motivates viewers to purchase tickets by alluding to NYC's culture by sayinghow only "NYC can throw a party this big" and to "not miss out" of this moment.
The ads can be seen here and
To capture the footage of a 15-story Roger Federer image, and other players images giant projectors were wheeled through the cityin the middle of the night across a number of iconic neighborhoods through New York City, including projecting onto the Brooklyn Bridge.
The campaign also promotes the improvements made at theUS Open grounds last year, including a state-of-the art retractable roof over Arthur Ashe Stadium, a Grand Stand, and greatly expanded shopping and dining options.
"We wanted to express thatblend of glamour and grit in a way that is surprising as it is fun to watch," stated Lee Remias and Kevin Thoem, group creative directors, mcgarrybowen Chicago. "We have fans who come year after year,but with this new approach we’re hoping more fans will be ‘in’ for the action this year.”
The media buy - running only in the greater NYC area - includes two 30-secondspots and two 15-second spots for TV, online video, as well as print, digital and social media. Out-of-home is running across billboards, bus shelters, transit, bus raps, LinkNYC charging stations,and elevator screens.
- Integrating Arts, Culture Into Community Development a 'Win-Win'
By email@example.com (Kyoko Uchida) - Wednesday Jul 5, 2017
Two case studies from the Kresge Foundation and Point Forward highlight the positive benefits of creative placemaking in low-income neighborhoods....
- Califia Farms Creates Art Murals In Brooklyn, San Francisco, L.A.
Monday Sep 11, 2017
Califia Farms is using a video posted on Facebook and YouTube to promote the billboards, suggesting that fans take a snap with the mural and share it on social.
- Neighborhood Joint: Staubitz Market in Brooklyn: 100 Years of Sawdust, Steaks and Chops
By ANDREW COTTO - Wednesday Jun 14, 2017
A display contains frozen items, and the shelves are stocked with jars and cans. But there’s just one reason to visit this Boerum Hill business: meat.
- NEW! AmEx Platinum Card Gets 'Transported'
Monday Jul 31, 2017
American Express (AmEx) and its agency DigitasLBi are collaborating with the New York Times Company to leverage both its distribution and in-house experiential design agency Fake Love to raiseawareness for the repositioned Platinum Card.
The “Platinum Transported" initiative incorporates 360º virtual reality to provide viewers with an immersive digital adventure. Thefirst episode "Taste" features chef David Chang exploring different combinations of flavors presented in an unexpected ways.
DigitasLBi conceived of the initial creative across alldigital and social platforms while Fake Love helped to develop creative and the technical side.
"During the conceptualization process, we quickly discovered that 360º was the best way topluck the viewer out of their environment and transport them into this unchartered sensory experience," says Aline Ridolfi, creative director, Fake Love. For the Taste film - which "focuses on perhapsthe most intimate of the senses" - the campaign wanted to bring the viewer as close to Chang and his creative process as possible, "only inches, or seconds away from digging in," says Ridolfi. He isseen talking about the uni with chickpea hozon dish at two Michelin starred Ko.
AmEx will next roll out “Sound” and“Sight” featuring influential individuals who have made a significant impact on one of the particular senses in the coming months. The series appears as branded content across the NY Timesas well as AmEx's platforms.
American Express also recently debuted a new, travel-focused creative advertising platform via print, out-of-home and digital ads. Ogilvy served as the lead oncreative for the OOH and print which is designed to inspire global travel experiences. The ads ask, "Where will American Express Platinum take you?"