This year, online ticket seller StubHub launched its largest marketing effort to date, its Ticket Oak ad campaign, part of a bid to expand awareness and position the company not just as a ticketseller but as a multi-platform e-commerce platform. Ray Elia, CMO of the San Francisco eBay unit, says 2012 is about ubiquity for the brand. He talks to Marketing Daily about how the company has grownand what's next in the digital event-ticket space.
NYS Entity Status
NYS Filing Date
JANUARY 28, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - CPR RAY, INC.
AROUND THE WEB
- StubHub CMO Ray Elia: We Are Not Just A Ticket Seller
Friday Sep 14, 2012
- Food & Wine Magazine Will Leave New York for Alabama
By STEPHANIE STROM - Friday Jun 23, 2017
The move reflects a changing business in which traditional food magazines, and a Manhattan address, are less important.
- 'NY Times' Finally Joins Snapchat Discover
Monday Apr 24, 2017
Does The New York Times joining Snapchat Discover lend an air of respectability to a new platform, and breathe new life into an aging publisher? That's obviously what the partners are planning -- butonly time will tell.
- Intercultural Asian American Women
Monday May 15, 2017
Asian American women are embracing new products, trends and experiences. They over index on travel to the Middle East, Latin America and Canada as compared to non-Hispanic white women.
- Five Ways The Ghostbusters Can Improve Your Online Marketing
Friday Jun 1, 2012
"Ghostbusters" is one of my all-time favorite movies. It has everything: ghosts, a giant marshmallow man and a song from Ray Parker Jr. that sounds suspiciously like a Huey Lewis song. The film wascertainly ahead of its time, but not just in terms of combining special effects and comedy. If you look a little closer, you can see that Peter, Ray, Egon and Winston also gave examples on how toimprove your online marketing performance. That's pretty impressive, considering the movie came out in 1984! Let's take a look at the five ways the Ghostbusters can help improve your onlinemarketing:
- IPC Media Now To Be Known As Time Inc. UK
Thursday Sep 4, 2014
IPC Media will undergo a rebrand by parent company Time Inc. to become Time Inc. UK, the company has announced. According to Time Inc. chairman and CEO Joe Ripp, the move will allow the company tobetter leverage its global presence. IPC Media counts more than 60 brands among its portfolio, including Country Life, What's on TV and Woman.
- Time Inc. Cuts 300 Jobs
Wednesday Jun 14, 2017
Time Inc., the nation's largest magazine publisher, announced a new round of layoffs and buyouts, affecting 300 positions or around 4% of the company's total headcount. Its shrinking headcount hasbeen a bellwether for the travails of legacy print publishers as ad dollars shifted to digital media over the last decade.
- Little Games, Big Engagement
Friday Sep 23, 2011
One of the challenges brands often face when they look at getting into gaming is cost and time. Concepting a game people will actually play takes a great deal of time and specialized skills. Butsometimes, the simplest games can engage thousands of people if the right circumstances come together.