We're now two days removed from the Super Bowl. The confetti has been swept away, the recaps have been capped and re-capped and capped again. With Tom Brady's legacy as the greatest quarterback of alltime more or less sealed (depending on who you ask), much of the conversation has inevitably turned to the other grand and spectacular tradition of the game - the marketing.
NYS Entity Status
NYS Filing Date
MARCH 11, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2013 - CONNECTED EXPERIENTIAL MARKETING LLC
AROUND THE WEB
- Thinking About Experiential Marketing At Super Bowl LI
Tuesday Feb 7, 2017
- Experiential Marketing For PR: Can You Survive The Gauntlet?
Thursday Jul 13, 2017
PR is a really hard industry for "experiential marketing" -- unless you want to chain a PR person to a chair and have a series of reporters on a surrounding carousel shout at him/her about howmisdirected his release was and how the reporters can't be expected to respond to every stupid pitch they get, along with derogatory commentary on the exec's intellectual level for being in PR in thefirst place.
- NEW! AmEx Platinum Card Gets 'Transported'
Monday Jul 31, 2017
American Express (AmEx) and its agency DigitasLBi are collaborating with the New York Times Company to leverage both its distribution and in-house experiential design agency Fake Love to raiseawareness for the repositioned Platinum Card.
The “Platinum Transported" initiative incorporates 360º virtual reality to provide viewers with an immersive digital adventure. Thefirst episode "Taste" features chef David Chang exploring different combinations of flavors presented in an unexpected ways.
DigitasLBi conceived of the initial creative across alldigital and social platforms while Fake Love helped to develop creative and the technical side.
"During the conceptualization process, we quickly discovered that 360º was the best way topluck the viewer out of their environment and transport them into this unchartered sensory experience," says Aline Ridolfi, creative director, Fake Love. For the Taste film - which "focuses on perhapsthe most intimate of the senses" - the campaign wanted to bring the viewer as close to Chang and his creative process as possible, "only inches, or seconds away from digging in," says Ridolfi. He isseen talking about the uni with chickpea hozon dish at two Michelin starred Ko.
AmEx will next roll out “Sound” and“Sight” featuring influential individuals who have made a significant impact on one of the particular senses in the coming months. The series appears as branded content across the NY Timesas well as AmEx's platforms.
American Express also recently debuted a new, travel-focused creative advertising platform via print, out-of-home and digital ads. Ogilvy served as the lead oncreative for the OOH and print which is designed to inspire global travel experiences. The ads ask, "Where will American Express Platinum take you?"
- Rooted in Counterculture, Whole Foods’ Founder Finds an Unlikely Refuge
By MICHAEL J. de la MERCED and ALEXANDRA STEVENSON - Friday Jun 16, 2017
John Mackey wanted to fight off the activist investors attacking Whole Foods. He found a savior in Amazon, a company blamed for laying waste to retailers.
- A Handmaid’s Tale of Protest
By CHRISTINE HAUSER - Friday Jun 30, 2017
In state capitals and street protests, women’s rights activists have been wearing red robes and white bonnets based on “The Handmaid's Tale,” the 1985 novel that is now a series on Hulu.
- What We've Learned About Marketing To Baby Boomers - Part II
Monday Feb 6, 2017
These drivers tend to be stage-of-life specific. For example, older people's motivations tend to be qualitatively more experiential and less materialistic than younger people's motivations.