NYS Entity Status
NYS Filing Date
JUNE 14, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC NOT-FOR-PROFIT CORPORATION
2013 - COMMUNITY IMPACT VOLUNTEERS, INC.
AROUND THE WEB
- Celebrating 10 years of GoogleServe
Wednesday Jun 21, 2017
- Celebrating 10 years of GoogleServe
Wednesday Jun 21, 2017
- The Engine, Carbonite, Lola, and More: Here’s the Agenda for IMPACT
By Gregory T. Huang - Wednesday Jun 7, 2017
[Updated, 6/8/17 8:50am. See below] Hard to believe we are just over two weeks away from Xconomy’s big annual tech event in June. IMPACT will bring together leaders from New England’s technology and business community to discuss the future of their fields, but also issues of broader importance: things like influencing policy and making a […]
- To Stave Off a Deportation, Cuomo Pardons a 9/11 Volunteer
By SARAH MASLIN NIR - Wednesday Jun 21, 2017
The governor expunged the crime of a 9/11 volunteer and undocumented immigrant facing removal by the immigration authorities because of a decades-old conviction.
Who Decides Your Communications Workload?
Monday Nov 28, 2016
Kivi Leroux Miller is president of Nonprofit Marketing Guide.com and the award-winning author of two books, “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause” and “Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money.”
Kivi and I share a passion and similar perspective about helping nonprofit communicators do their best work. Her Communications Trends Report is one of the few data-driven resources out there: I consider it a must-read. In this guest post, Kivi gives us a sneak peak into her most recent findings. - Sarah
Who decides the priorities for your communications team and controls the workload?
Do you know how that compares to other nonprofits?
We are attempting to answer those questions for you in the 2017 Nonprofit Communications Trends Report.
Based on preliminary results from more than 600 nonprofits, there’s no one clear answer.
The most frequent response is that an integrated team of communications and fundraising staff jointly decide on the workload.
But that’s followed closely by other models where the executive director determines the workload, where the communications department acts as an “internal agency,” and where the communications team itself defines its workload.
Do you think the approach in your organization is under-represented or over-represented in these results?
Everyone who takes the survey will receive a free copy of the report in January and be invited to a free webinar a week before the results are released.
- AT&T CEO: ‘Tolerance Is for Cowards’ in Speech on Racial Tensions
Friday Sep 30, 2016
Addressing hundreds of employees at a company diversity event last week, AT&T Inc. CEO Randall Stephenson lamented how racial tensions are ripping apart American communities. Video/Image: Joshua Fields/YouTube
- State of the Art: How Battling Brands Online Has Gained Urgency, and Impact
By FARHAD MANJOO - Wednesday Jun 21, 2017
In a nation where politics have grown pitched, such campaigns suddenly feel like the most effective political action many of us can take.
Lessons from the Atlanta Community Food Bank on rolling out a new brand
Thursday Oct 27, 2016
After months of meetings and presentations, your new brand is board approved. Huzzah! Time to ‘go live’! But before you do... pause! Taking time to craft a smart rollout plan will be a critical part of your rebrand process. A new brand is more likely to resonate and thrive if it’s rolled out both internally (to staff and board) and externally (to volunteers, donors, partners) with attention and care.
Julie, Atlanta Community Food Bank: Success meant marrying mission with a refreshed look that would send a “get noticed” signal to the community. Hunger is a critical issue, and urgency around ending hunger in our community is vital, achievable, and is something we do together. Success was also very much getting consensus from multiple audiences (board, stakeholders, staff) that we were making the right move with the right look.
Allison, Atlanta Community Food Bank: Success also meant that we not only got love from our staff and constituents, but also from the “old guard.” We have a lot of people at the Food Bank who are 20+ year employees, not to mention constituents who have been with us since our founder was working out of the basement of a local church. The blue and the cornucopia have been long-standing icons of the Food Bank for so long that changing these things felt very nerve wracking. Getting their buy-in was so important.
Ally, Big Duck: Specifically, how did you engage your staff in the brand rollout?
Julie, Atlanta Community Food Bank: This turned out, for us, to be our biggest pivot point. Consider, though, that our staff was pretty change-fatigued coming into this rollout on the heels of a onboarding a new CEO and weathering a massive re-org and launch of a new 10-year strategic plan. It became critical to consider how to engage staff, knowing they could not collectively play a big role in the actual design of the new logo and tagline. Making it fun and engaging became a vital concept. It was the little things that counted—a fun “trunk show” to unveil new brand uniform options; fun swag giveaways at staff meetings where we were simultaneously covering all of the necessary communications around the rollout; an engaging, ceremonial staff exercise and lots of cupcakes and goodies to sweeten the goodbye for a brand that had been near and dear for a long time. Must also say that one of our best investments, besides Big Duck, was the creation of a fun, light-hearted, celebratory brand launch video to say farewell to the old look and introduce the new!
Allison, Atlanta Community Food Bank: To echo Julie’s comments, we also went department by department to go through the steps we took to get to the new brand and to show them how it would be implemented across different areas that may have meant the most to them (trucks, letterhead, etc.). Because we were so change-fatigued, the fact that we were careful to go to every single department and show them the new look helped.
Ally, Big Duck: What has your community’s response been so far to the new brand?
Julie, Atlanta Community Food Bank: Overwhelmingly positive. From our partner agencies to our stakeholders, board members and volunteers—just about everybody has said “We love the new look!” and has been proudly wearing the abundant amount of swag items we handed out.
Allison, Atlanta Community Food Bank: There’s been a lot of revitalization about the Food Bank and what we’re doing because people are noticing the change. Wherever we can put the new brand, we are!
Ally, Big Duck: What advice would you give to another nonprofit rolling out its brand?
Julie, Atlanta Community Food Bank: That there are a lot of moving parts—a LOT. Coming up with the new look is just the starting point. Fully planning how to make sure the brand is effectively launched, accepted and that it gets teed up for a long, highly visible life, is where the real work begins. It is really critical to build a well-constructed plan to consider everything from letting key stakeholders under the curtain early (no surprises), to how to get staff to turn in their old uniforms and wear the new ones, to planning far enough in advance for the simultaneous creation and rollout of new marketing collateral, etc…
Allison, Atlanta Community Food Bank: Have Big Duck on your side. But also, making sure you’re keeping in mind ALL of the moving parts—for us, we had people who wanted to order items prior to our fiscal year ending, and identifying ALL of the places our logo lives, which was much more than we had anticipated.
Ally, Big Duck: While it’s early, can you share any anecdotes about what impact your new brand has made?
Julie, Atlanta Community Food Bank: Hunger exists every day for a whole lot of people—people you may not realize are finding it hard to put meals on the table. Having a new brand sends a bold signal into the community that there is a problem we can solve together. LET’S GO!