If there is any indication of the cultural import and effect of the “millennials” – a term I dislike for reasons I will explain later – look no further than America’s malls. The Baby Boomer hubris and NIMBYism that sent malls into further and further orbits from city centers has come home to roost and it promises to change the face of retail in a big way. First,… Read More
NYS Entity Status
NYS Filing Date
JANUARY 10, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2014 - COMMUNITY AND WELLNESS GUIDE INCORPORATED
AROUND THE WEB
- Welcome to the softer side of gutted Sears stores
By John Biggs - Monday Jun 12, 2017
- Rep. Meeks: 'Bad Culture' at Wells Fargo
Thursday Sep 29, 2016
Rep. Gregory Meeks (D., N.Y.) questions Wells Fargo CEO John Stumpf on the "bad culture" at Wells Fargo. Photo: AP
- A Nonprofit’s Guide to Giving Days
By Vickki Manucci - Thursday Jun 8, 2017
Local “Giving Days” and national events like #GivingTuesday are huge hits because they bring communities together in support of a cause during a 24 hour period. Looking for the best way to plan and execute your own Giving Day? We've got the perfect guide to help you build viral buzz and inspire more donations.
- Pride 2017: New York’s L.G.B.T.Q. Story Began Well Before Stonewall
By LIAM STACK - Monday Jun 19, 2017
The gay bar’s 1969 patron-police battle, hailed as a starting point, actually followed many events in the city, now mapped in a sites project.
- Restaurant Review: At Don Peppe, Expect a Lot of Everything
By PETE WELLS - Tuesday Jun 20, 2017
The hallowed Italian-American restaurant is near the airport and the racetrack in Queens, but it’s in a world of its own.
- Stonewall Inn Project to Preserve Stories Behind a Gay Rights Monument
By SARAH MASLIN NIR - Saturday Jun 17, 2017
A $1 million grant will go toward conserving the oral histories of those who lived through the 1969 riots.
How #GivingTuesday Can Help Your Nonprofit Reach PhilanthroKids or Generation Z Donors
Monday Nov 7, 2016
With #GivingTuesday now less than three weeks away, we thought we might expand your thinking on how to celebrate with this post about reaching Generation Z by Beth Kanter. Following the millennials, Gen Z represents the generation born between 1995 and 2015. Growing up in a post-9/11 world, this generation is more connected and hyper-aware than any other. They are more private, more diverse, and a bit more cautious--but they also represent an untapped source of philanthropy. So this #GivingTuesday, take a look at Beth’s advice and the related links, and consider how you might engage the Gen Z members in your community.
I’ve been a huge fan of GivingTuesday since I first heard about it back in September, 2012 during a conference at Stanford. I’m pleased to see that some of the skepticism and complaints have now morphed in to more capacity builders providing tips for nonprofits to take advantage of this national day of giving. Giving Days organized by local communities are being adopted by many more communities than ever before and a stronger understanding how these efforts can help build the capacity of nonprofits to embrace social media and online giving, engage more donors, and raise awareness of charity giving.
What I have always appreciated about GivingTuesday since the beginning is how they innovate and anticipate new trends in giving and incorporate into the campaign – either as toolkits or techniques for nonprofits to test and adopt. This past summer, I was an instructor at GivingTuesday’s Summer School where I made a video with some encouragement and tips for using GivingTuesday to experiment with new techniques, donor segments, or practices. GivingTuesday is done it again with its K-12 Philanthropy Curriculum, a set of lesson plans that teachers can use to help their students participate in GivingTuesday by raising money for a local nonprofit.
With this resource, GivingTuesday is helping nonprofits experiment with a donor segment that is rip for cultivation by nonprofits — “Gen Z.” This generation is loosely defined as those born after 1995 and who are now 18 and under. It’s a huge group: two billion worldwide. Research points to the emergence of a dynamic generation: educated, industrious, collaborative and eager to build a better world (see slide 10). Gen Z is already being branded as a welcome foil to the Millennials, born between 1980 and the mid- or late 1990s, who have been typecast as tolerant but also overconfident, narcissistic and entitled. Gen Z is the first post-9/11 generation, one raised in an age of economic instability, orange terrorism threats, in the shadow of global warming, and globally connected via social media and mobile phones.
How do businesses and nonprofit reach out to this generation? A good checklist and some recommendations can be found on slides 50-53. But remember, these “PhilanthroKids” are not necessarily the donors of tomorrow, in many case they are the donors of today and want to do it their way. During my time at the International Fundraising Congress, I met this young lady, Betty, who was attending the conference to research and network with nonprofits to partner with for her fundraising idea to make the world a better place. She’s only 10 years old! This isn’t just an isolated case – here’s an example of 10 big time philanthropists who are kids, including a 13 year old who raised $600,000 for charity.
While some children are taught about giving to charity at home, we are seeing more and more philanthropy curriculum being integrated into the classroom. The Giving 2.0 Mooc is an example at the college level where college students are not only learning about the world of philanthropy, but are also giving away a grant to a nonprofit organization as part of their work. But is philanthropy a part of a Gen Y’s schooling? During the recent ALS IceBucket Challenge, lots of kids were involved and I noticed some educators, like Vicki Davis, incorporating it as a classroom lesson.
The GivingTuesday Curriculum includes ten lesson plans that helps understand philanthropy and helps them reflect and develop their own philanthropic initiatives by choosing a nonprofit in their community and partner with them on GivingTuesday.
Does your nonprofit have a strategy for engaging and cultivating Gen Z as donors and supporters? What does it look like?
A Guide to Writing S.M.A.R.T Objectives
Thursday Dec 22, 2016
The New Year: a time for making (and sometimes quickly breaking) resolutions, trying new things, and looking ahead to what 2017 might have in store. We see a lot of organizations use the early months of a new year to set annual objectives in support of their strategic plan—it’s the perfect time to think through what you’d like to achieve in the coming year.
If your organization is about to embark on this—and if some of those objectives are related to communications—stop and think before you do. The Ducks have seen a lot of strategic and operational plans in our day. We’ve seen some that incorporate communications well, and others that miss the mark.
A crucial question to ask as you brainstorm communications (and other) objectives is: are they S.M.A.R.T.? Are they Specific, Measurable, Achievable, Realistic, and Time-bound?
Here’s a common example of a communications objective we see in strategic plans—and how we might adapt that objective to make it S.M.A.R.T:
1. Objective: Raise public awareness and strengthen name recognition of our work.?
This objective forgets a few key elements of S.M.A.RT.:
- It’s not specific: we generally discourage citing “the general public” as an audience. It’s vague, which makes nailing down a strategy for reaching them pretty tough. We’d rather push this objective to define its audience by demographics, interests, philanthropic habits, etc. ?
- It’s not measurable: How are awareness and name recognition being measured? Is there a benchmark level of awareness against which to measure progress? This objective could use some specific metrics. ?
- It’s not time-bound: there’s no urgency to this objective—it could happen this year, next year, or never. It could use some time constraints. ?
2. S.M.A.R.T. Objective: Raise awareness of our work among millennials in the Northeast before the 2017 year-end season. We’ll measure success through a 10% increase (from 20% to 30%) in our level of awareness among this demographic. ?
As you can see, this objective brings some specificity to the target audience and the timing, making it much easier to brainstorm how and when you might reach that audience. It also sets some benchmarks for success, which will help come year-end season, when it’s time to decide if the objective has been met.
If you’re not sure how to set specific metrics, check out Big Duck’s Brandraising Benchmark, a market research tool that measures your level of awareness, likelihood of support, and more among specific audiences.
The new year can feel daunting, but really, it’s full of possibilities for your nonprofit’s communications. So get your planning hats on, just remember to be S.M.A.R.T about it!