In this month's "Harvard Business Review," former P&G CEO A. G Lafley and Rotman professor Roger Martin talk about the power of simple habit in shaping our brand and product decisions. According to the pair, many decisions are not taken due to an active and positive interest in a product, or even its sector, but by simply following the path of least resistance.
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AROUND THE WEB
- The Force Of Habit
Monday Jan 23, 2017
- Little Games, Big Engagement
Friday Sep 23, 2011
One of the challenges brands often face when they look at getting into gaming is cost and time. Concepting a game people will actually play takes a great deal of time and specialized skills. But sometimes, the simplest games can engage thousands of people if the right circumstances come together.
- Ask the NY Giants: Socks with Sandals?
Tuesday Sep 15, 2015
Professional athletes like members of the New York Giants are the inspiration for the latest (counterintuitive) high-fashion trend: wearing socks with sandals. Photo: Stu Woo/The Wall Street Journal
- Blink Health Ends Pact With Express Scripts for Lilly Insulin Price Discounts
Tuesday Jun 13, 2017
Blink Health LLC, a provider of consumer price discounts for prescription drugs, said it has terminated its relationship with Express Scripts Holding Co., a pharmacy-benefit manager that helped arrange the new price break for Lilly’s insulin.
- Rooted in Counterculture, Whole Foods’ Founder Finds an Unlikely Refuge
By MICHAEL J. de la MERCED and ALEXANDRA STEVENSON - Friday Jun 16, 2017
John Mackey wanted to fight off the activist investors attacking Whole Foods. He found a savior in Amazon, a company blamed for laying waste to retailers.
- Critic's Notebook: Foreign Horror TV Shows Are Light on Monsters, Heavy on Mood
By MIKE HALE - Friday Jun 16, 2017
On the streaming service Shudder, foreign series like “Jordskott” and “Penance” offer a classic psychological dread that’s in short supply on American TV.
- Fit City: Taking Night-Life Cue, Gyms Lower the Lights
By TATIANA BONCOMPAGNI - Tuesday Jun 13, 2017
Cycling, boxing and running studios, as well as some full-service gyms, are using sophisticated lighting systems to heighten the exercise experience.
- 8 Apps That Can Fix All Of Your Public Speaking Problems
By Stephanie Vozza - Tuesday Jun 20, 2017
From using too many filler words to forgetting what you were going to say, these apps can help make you a better public speaker.
Your most common fear might also be the skill that will help you get ahead in your career. Employers say that the most in-demand skill is strong communication skills, according to a study by LinkedIn. But more than a quarter of us rank public speaking as our top personal fear, second to snakes but before spiders. How can you improve your speaking if you’d rather handle a tarantula than make a presentation?