A new program for store supervisors and department managers may make them better employees but may not help them reach the middle class.
NYS Entity Status
- Dissolution by Proclamation / Annulment of Authority (Sep 24, 1997)
NYS Filing Date
NOVEMBER 16, 1993
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
1993 - COMMERCIAL MANAGEMENT ASSOCIATES, INC.
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- Advertising on OTT: Digital or TV? Maybe Both
Tuesday Aug 15, 2017
Plenty of advertising promise and results exist on OTT platforms -- even as TV advertisers can be resistant. Definitions can be a problem.
It is digital? It is TV?
“We looked at it as an completely different platform,” says Sara Axelbaum, senior vp of client services for the Fox Network Group, speaking at MediaPost's TV & VideoInsider Summit. “The most innovative things don’t fit into spreadsheets.”
For example, on OTT platforms for its FX network, she says “weare purposely decreasing our [commercial] supply.” FX limits one commercial per commercial pod for its shows; one advertiser can even sponsor the entire stream.
“It’s educating the advertiser; there are different audiences on [OTT],” says Josh Boaz, managing director/co-founder of Direct Agents. For example, he says you canfind viewers watching 40-minute videos on mobile devices at work.
Many marketers might be unsure over where future media money will come from for OTT ad deals. Nomatter. “It’s going to be must carry on every single [media] plan,” predicts Meera Sankar, account executive of Newsy, perhaps in a year or two.
Someexecutives believed OTT is a part of the broader digital video media arena, and by way of that association, attached to viewability and fraud issues. Axelbaum disagrees. Advertising isn’tskippable and viewer engagement is high. “Common sense this is a viewable environment,” she says, even when measurement is lacking.