Some 61% of marketing and sales executives surveyed say cognitive computing will be a disruptive force in their industries, and 91% agree that cognitive computing is important for their organizations'futures -- but not all are ready to make the change.
NYS Entity Status
NYS Filing Date
SEPTEMBER 16, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2013 - COGNITIVE AND SOCIAL SOLUTIONS, LLC
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Independent media agency Crossmedia announced today that it has named Karim Sanjabi, Executive Director, Cognitive Solutions, a new position. Sanjabi’s remit atCrossmedia is to bring data-driven creative and artificial intelligence practices to the agency.
Sanjabi will launch Crossmedia’s Cognitive Solutions Practice, which willdevelop machine learning and artificial intelligence (AI) techniques and applications for clients. The new unit will also develop other of-the-moment technologies such as data-driven creative,360/interactive video, VR, and AR creative content.
“Karim is an amazing talent who will help lead Crossmedia into the future,” stated Kamran Asghar, CEO Crossmedia.“We share the same vision: that technology can remove the ego from the creative and planning process, using the best available tech so that our people are free to think. We are going to surpriseand delight our clients with our cognitive offering."
Added Sanjabi: "Exactly 20 years ago I wrote a thesis on artificial intelligence. Now we have the compute power to create incrediblyengaging, learning, and self-optimizing content based on this foundation.”
Sanjabi is an entrepreneur, digital marketing executive and a mobile innovator who has managedcampaigns for Fortune 500 clients for over 20 years, including such brands as Electronic Arts, Google, Microsoft, Sony, Radioshack, Pfizer and Nike.
Before joining Crossmedia, Sanjabi was theCEO of Robot Stampede, a Tier 1 Google vendor and Facebook, iOS, and Android developer, where he produced cross-screen display campaigns that generated billions of impressions. He also founded mobile agency Freestyle Interactive, and established the first mobile practice at Carat Interactive, which acquired Freestyle. He has self-published apps and games as well asdesigned and developed marketing apps and games for L'Oréal, P&G and ING.
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