The move reflects a changing business in which traditional food magazines, and a Manhattan address, are less important.
NYS Entity Status
NYS Filing Date
JULY 31, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2014 - CLARITY ASSOCIATES INC.
AROUND THE WEB
- Food & Wine Magazine Will Leave New York for Alabama
By STEPHANIE STROM - Friday Jun 23, 2017
- Why Groupon Hasn't Lived Up to Investors' Hopes
Monday Aug 20, 2012
Some early investors of Groupon Inc. have sold or significantly pared back their holdings in recent months. WSJ's Shayndi Raice and Shira Ovide discuss why Groupon has not been able to live up to its investors' hopes. (Photo: Associated Press)
- The Royal Flush: A $6400 Toilet
By Andy Jordan - Monday Apr 25, 2011
Kohler has created what it hopes to be a best-in-class toilet that costs $6400. WSJ's Andy Jordan gives the smart-toilet a whirl.
- Capitol Hill Lacks Clarity on Debt-Ceiling Date
Monday Jun 12, 2017
U.S. lawmakers face a big unknown six weeks before they leave Washington for summer recess: The government could run out of cash before they get back or soon after their return, but the Trump administration isn’t saying when.
- This Morning with Gordon Deal May 03, 2017
By email@example.com (Compass Media Networks) - Wednesday May 3, 2017
GOP bill hung up on pre-existing conditions, Hillary Clinton points to Comey, Russia, sexism for loss, and NYC man honoring friend by flushing his ashes down ballpark toilets.
- Yankees have to sweat out a Jordan Montgomery gem
By George A. King III - Monday Jun 26, 2017
CHICAGO — They lost Aaron Hicks to the disabled list on Sunday and it’s likely that second baseman Starlin Castro is joining the outfielder on the shelf Tuesday. So if the Yankees flushed a five-run lead in the ninth inning Monday night the Coast Guard would be dragging Lake Michigan for Yankees corpses. Fortunately for...
Four ways a strong brand can drive corporate giving
Thursday Feb 23, 2017
A strong brand provides countless benefits for nonprofit fundraising programs. It helps organizations stand out from their peers, focuses fundraisers and other communicators on the messages they need to drive action, and provides the vision for a better future that inspires supporters to give.
A strong brand can also give you the edge you need to attract corporate donors. With $24.5 billion donated by corporations last year, that’s no small consideration. Here are four ways that your brand can help support your corporate giving program:
A clearly defined brand will help your organization generate stronger, more trusting relationships with your supporters, a key ingredient in building engaged communities. Corporate Social Responsibility (CSR) programs want to do good, but they also want to promote their own brand and connect with consumers. If your audience is highly engaged, corporate donors can feel confident that their support will get noticed. Because people like to support companies that do good, a recognized connection with your organization can help them build trust and find new, loyal customers within your community.
Corporate donors want to support good causes, but they also know that the nonprofit they choose to associate their brand with reflects back onto them. So, it is equally true that the values associated with a nonprofit brand will reflect on your corporate donors, and if your brand isn’t sufficiently professional or reliably expressed, you are starting at a disadvantage.
CSR programs operate based on defined philanthropic priorities, which are typically selected based on the causes’ affinities with the company’s business interests. For example, Disney’s corporate citizenship program focuses on causes benefiting children. Other companies, like Google, that focus on organizations using technology to combat a range of issues, can get fairly niche. Having a clear mission statement—which is a core piece of your brand identity—as well as key messages articulated in concise language will help you appeal to a CSR team.
Well-defined brands, whether nonprofit or corporate, express a clear personality that helps them to distinguish themselves. Corporations prefer to support organizations that align with their brand’s personality, so having a distinct personality that aligns with a corporate brand can make your nonprofit more attractive.
- A Slump in Tech Stocks That Leaves Some Investors Mystified
By LANDON THOMAS Jr. - Monday Jun 12, 2017
Shares of Netflix, Apple and other giant technology companies that have powered a market rally have taken an uncharacteristic pause.