Mobile developers such as Activision Blizzard Inc.’s King Digital have stopped resisting in-game ads and are ringing up revenue gains with messages from companies like Nestlé SA and Visa Inc.
NYS Entity Status
NYS Filing Date
JANUARY 16, 2014
NYS DOS ID#
NYS Entity Type
FOREIGN BUSINESS CORPORATION
2014 - CENTRALITE SYSTEMS, INC.
AROUND THE WEB
- Mobile Games Rethink Ads: Roadblock or Reward?
Sunday Aug 20, 2017
- ‘Pokémon Go’ never went away, and neither did its technical woes
By Kim Bhasin - Monday Jul 24, 2017
“Pokémon Go” was an international phenomenon last fall, sending players wandering streets and parks to capture little creatures displayed on their smartphones.About 60 million people still play “Pokémon Go” each month, according to data from mobile app research firm Apptopia, and 1 in 5 of those players opens the game on a daily basis.Ticket-holders were promised the chance to catch rare monsters and hang with other fans wearing Pikachu costumes and Magikarp helmets.When developer Niantic Inc.’s chief executive officer, John Hanke, took the stage, fans greeted him with boos.Behind the scenes, Niantic is also adding new advertising deals in partnership with retailers to sponsor locations.Fixing any such issues will be especially important with the upcoming co-operative raid battle system, which will involve up to 20 players grouping together to take down and capture big bad “legendary” monsters.
- Common Sense: Feel Good About the Markets? Maybe You Shouldn’t Read This
By JAMES B. STEWART - Thursday Jun 29, 2017
President Trump has taken credit for a surging market this year. But tech stocks, the Fed and the president himself could change that picture.
- Alphabet sales meet estimates as Google CEO joins board
By Mark Bergen - Tuesday Jul 25, 2017
Alphabet Inc. reported second-quarter revenue that met analysts’ projections, falling short of the most-optimistic estimates, and said the cost of its Google ads declined.Sales, minus partner payouts, were $20.92 billion, in line with analysts’ consensus forecasts, but below some more bullish expectations.“The biggest contributor to growth was mobile search, and it’s clearly an area where we continue to grow from our underlying engineering strength,” Chief Financial Officer Ruth Porat said on a call with reporters.The company also announced Monday that Sundar Pichai, chief executive officer of its Google unit, will join the Alphabet board.The Indian-born executive took the reins of Google in August 2015, when Page announced the Alphabet restructuring and became CEO of the parent company.Page placed him in charge of the Android mobile operating system, a key strategic asset, in 2013.Since Pichai, 44, became Google’s CEO, he has shuttled resources toward artificial intelligence research and cloud computing while maintaining steady growth of its main advertising business.
- Why Japanese mobile sensation Monster Strike failed in North America
By Heidi Kemps - Sunday Aug 6, 2017
Mixi Inc.’s Monster Strike is a mobile juggernaut in Japan. It frequently ranks among the top-grossing mobile apps on both Android and iOS, boasts over 40 million downloads (in a nation of 127 million people), and it has spawned a devoted fanbase who watch an anime adaptation, go to special Monster Strike-themed live events, and […]