AT&T is planning a major organizational reshuffle that will include a redefined role for Chief Executive Randall Stephenson following its $85.4 billion acquisition of Time Warner, Bloomberg reported on Friday. Stephenson will move to the role of executive chairman and oversee a pair of chief executives who will independently manage the company’s telecommunications and media...
NYS Entity Status
NYS Filing Date
SEPTEMBER 26, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC NOT-FOR-PROFIT CORPORATION
2013 - C-SUITE EXECUTIVE SUPPORT PROFESSIONALS CORPORATION
AROUND THE WEB
- AT&T plans C-Suite shakeup ahead of Time Warner merger
By Reuters - Friday Jul 14, 2017
- Ask the NY Giants: Socks with Sandals?
Tuesday Sep 15, 2015
Professional athletes like members of the New York Giants are the inspiration for the latest (counterintuitive) high-fashion trend: wearing socks with sandals. Photo: Stu Woo/The Wall Street Journal
- Tenement Museum in New York Names Its New President
By JOSHUA BARONE - Wednesday Jun 14, 2017
Kevin Jennings, a former nonprofit leader and Obama official, plans to expand the museum’s reach through virtual and augmented reality.
Four ways a strong brand can drive corporate giving
Thursday Feb 23, 2017
A strong brand provides countless benefits for nonprofit fundraising programs. It helps organizations stand out from their peers, focuses fundraisers and other communicators on the messages they need to drive action, and provides the vision for a better future that inspires supporters to give.
A strong brand can also give you the edge you need to attract corporate donors. With $24.5 billion donated by corporations last year, that’s no small consideration. Here are four ways that your brand can help support your corporate giving program:
A clearly defined brand will help your organization generate stronger, more trusting relationships with your supporters, a key ingredient in building engaged communities. Corporate Social Responsibility (CSR) programs want to do good, but they also want to promote their own brand and connect with consumers. If your audience is highly engaged, corporate donors can feel confident that their support will get noticed. Because people like to support companies that do good, a recognized connection with your organization can help them build trust and find new, loyal customers within your community.
Corporate donors want to support good causes, but they also know that the nonprofit they choose to associate their brand with reflects back onto them. So, it is equally true that the values associated with a nonprofit brand will reflect on your corporate donors, and if your brand isn’t sufficiently professional or reliably expressed, you are starting at a disadvantage.
CSR programs operate based on defined philanthropic priorities, which are typically selected based on the causes’ affinities with the company’s business interests. For example, Disney’s corporate citizenship program focuses on causes benefiting children. Other companies, like Google, that focus on organizations using technology to combat a range of issues, can get fairly niche. Having a clear mission statement—which is a core piece of your brand identity—as well as key messages articulated in concise language will help you appeal to a CSR team.
Well-defined brands, whether nonprofit or corporate, express a clear personality that helps them to distinguish themselves. Corporations prefer to support organizations that align with their brand’s personality, so having a distinct personality that aligns with a corporate brand can make your nonprofit more attractive.
- Finance exec paid for luxurious life with $140K of company cash
By Lisa Fickenscher - Thursday Jul 13, 2017
A high-flying finance executive improperly spent $140,000 of his company’s cash to fuel a luxe lifestyle — including the purchase of patio furniture, family flights on a corporate jet, an Xbox system, an Apple TV and two pricey watches, an New York arbitrator ruled last month. Andrew Moser, the former chief executive of Salus Capital...
- America wants tax cuts for the middle class, not for corporations
By John Crudele - Wednesday Jul 5, 2017
My July Fourth column was about America’s 241-year aversion to paying taxes and how tax reform — if done wrong — might incite people to act like their rebellious forefathers. Well, a new Gallup survey shows significant support (no surprise here) for middle class tax cuts: 61 percent agreed with the idea, 26 percent disagreed...