Hain Celestial Group is appointing Terri & Sandy (T&S) as its first-ever AOR for its four Pantry Brands following a full agency review.
Prior, advertising was handled through a mix ofin-house and project-based work from varying agencies.
T&S will be responsible for developing creative for MaraNatha, Imagine, Spectrum and Rudi’s Organic Bakery through online videocontent, digital, social and in-store.
Hain Celestial is projected to spend $5-$10 million annually to support this collection of better-for-you brands, originally established in July 2016.Their first collaboration will debut in the fall.
Media will be handled by Women’s Marketing, who also handles media on other Hain brands/divisions.
“Terri & Sandy arerecognized in the industry as iconic and passionate brand builders, and we are really excited to partner with them as we live into our purpose 'To Create and Inspire A Healthier Way of Life,'" saysLeah Dunmore, Vice President of Marketing, Better-for-you Pantry at Hain Celestial.