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NOVEMBER 27, 2013




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  • Fit City: Taking Night-Life Cue, Gyms Lower the Lights
    By TATIANA BONCOMPAGNI - Tuesday Jun 13, 2017

    Cycling, boxing and running studios, as well as some full-service gyms, are using sophisticated lighting systems to heighten the exercise experience.

    Source: NYT > Home Page
  • Rooted in Counterculture, Whole Foods’ Founder Finds an Unlikely Refuge
    By MICHAEL J. de la MERCED and ALEXANDRA STEVENSON - Friday Jun 16, 2017

    John Mackey wanted to fight off the activist investors attacking Whole Foods. He found a savior in Amazon, a company blamed for laying waste to retailers.

    Source: NYT > Home Page
  • Critic's Notebook: Foreign Horror TV Shows Are Light on Monsters, Heavy on Mood
    By MIKE HALE - Friday Jun 16, 2017

    On the streaming service Shudder, foreign series like “Jordskott” and “Penance” offer a classic psychological dread that’s in short supply on American TV.

    Source: NYT > Home Page
  • Looking for new donors? Start with research.
    Tuesday Jan 10, 2017

    “New year, new me”—a commonly tossed around phrase you’re sure to hear a lot in January, but I’d like to offer up a different phrase and goal: “New year, new donors”.

    Easier said than done, I know, but I’ve got an underused strategy for finding new donors: market research. While that phrase might just sound like expensive jargon to you, there are ways to use research to find out if you’re already targeting the right groups or if there are other people out there interested in giving to your cause.

    Here are a few types of research your organization might consider—from simple to more sophisticated—to discover the characteristics of potential new donors:

    1. Survey your list yourself

    Send a quick survey to your email lists (donors, volunteers, etc.) and ask them a few simple questions. Get an idea of their demographics (age, gender, region, political affiliation, etc.) and ask if they plan on donating in the future. You can outsource this list modeling to firms who specialize in it too, but if that’s not realistic given your organization’s budget or your list size, this DIY approach can still help.

    While the data from this research might confirm your current approach (for instance, that you’re correct in targeting women who are 55+), you might also see some interesting trends in other groups you haven’t spent much time trying to attract previously.

    2. Conduct external research

    While surveying or data-mining your own list can be helpful, it’s also useful to assess how people beyond your own audiences feel about your work. With market research typically costing $10,000 to $50,000 when customized, this has historically been something most organizations never do, or do only occasionally. That’s why Big Duck created The Brandraising Benchmark.

    The Brandraising Benchmark is an affordable research tool that asks a sample of Americans how likely they are to donate to specific organizations in the future (among other things). It’ll also provide demographic insights to that question, so you can see if progressive women are more likely to give to you than progressive men, for example, or how people who live on the East coast view you compared to those who live in the South, and more.

    After you’ve identified prospective new donor groups, try to learn a bit more about them. If you have previous donors (or even friends and family) that meet the profile of your new donors, do a bit of qualitative research (interviews, focus groups) to get at their motivations and barriers to giving. Informal interviews your staff conduct themselves can be powerful: they turn that abstract thing called “the donor” into a living, breathing person you can identify with and, therefore, communicate with much more powerfully.  

    Now that you’ve collected all this information, go! Do! Try reaching some of these new groups, perhaps via list acquisitions or list swaps, and see if they have a good return on investment. While all this research may feel time-consuming, a more strategic approach to finding new donors will pay off in the long run.


    Source: BigDuck smart communications for nonprofits
  • Ask the NY Giants: Socks with Sandals?
    Tuesday Sep 15, 2015

    Professional athletes like members of the New York Giants are the inspiration for the latest (counterintuitive) high-fashion trend: wearing socks with sandals. Photo: Stu Woo/The Wall Street Journal

    Source: The Wall Street Journal: Most Popular
  • Blink Health Ends Pact With Express Scripts for Lilly Insulin Price Discounts
    Tuesday Jun 13, 2017

    Blink Health LLC, a provider of consumer price discounts for prescription drugs, said it has terminated its relationship with Express Scripts Holding Co., a pharmacy-benefit manager that helped arrange the new price break for Lilly’s insulin.

    Source: The Wall Street Journal: U.S. Business
  • 'NY Times' Finally Joins Snapchat Discover
    Monday Apr 24, 2017

    Does The New York Times joining Snapchat Discover lend an air of respectability to a new platform, and breathe new life into an aging publisher? That's obviously what the partners are planning -- butonly time will tell.

    Source: Media Post: MoBlog
  • In the Huddle With NY Jets Owner Woody Johnson
    Friday Oct 15, 2010

    Woody Johnson, owner of the New York Jets NFL franchise, joins WSJ's Lee Hawkins for the "WSJ Weekend Conversations" series to talk about the Jets' Super Bowl prospects, co-chairing the 2014 Super Bowl host committee, and his charitable interests.

    Source: The Wall Street Journal: Weekend Conversations