A display contains frozen items, and the shelves are stocked with jars and cans. But there’s just one reason to visit this Boerum Hill business: meat.
NYS Entity Status
NYS Filing Date
FEBRUARY 28, 2014
NYS DOS ID#
UNITED STATES CORPORATION AGENTS, INC.
7014 13TH AVENUE
BROOKLYN, NEW YORK, 11228
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2014 - BUBBLEGUM & BLOOD LLC
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Developed with Nail Communications, the creative demonstrates how unfair it is for all of us to depend on "someone else" to donate life-saving blood. The spots show that "
Someone Else" is actually just one guy -- who lives in Warwick, RI.
In addition to TV spots, the campaign includes radio, billboard,print and social media.
The dedicated site HelpSomeoneElse.org further introduces this lone donor and features information about where to donate blood. "Mr. Someone Else" -- an actor --will be appearing in person throughout the community, including throwing out the first pitch at a Pawtucket Red Sox baseball game, going on talk shows and appearing at farmer’s markets.
"It was critical to the campaign to have someone who fit the role of a regular guy who is donating blood all the time even though he lives a busy life," says Kara LeBlanc, marketing communicationsmanager, Rhode Island Blood Center. "He had to be lovable enough for people to want to help him out."
To encourage further interaction, the project invites people to text "Someone Else" to lethim know that there’s a least one pint he won’t have to give. He will get back to you to say thanks and may even send you a photo of what he’ll be doing with the free time you justgave him, says LeBlanc.