Lawsuits, criminal investigations, and a toxic corporate culture. Can the ride-hail giant survive?
NYS Entity Status
NYS Filing Date
JULY 22, 2014
NYS DOS ID#
ANGELA M. SALAS
1842 RADCLIFF AVE
BRONX, NEW YORK, 10462
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2014 - BRILLIANT FUTURES 2 CORPORATION
AROUND THE WEB
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By Aarian Marshall - Thursday Jun 8, 2017
Four ways a strong brand can drive corporate giving
Thursday Feb 23, 2017
A strong brand provides countless benefits for nonprofit fundraising programs. It helps organizations stand out from their peers, focuses fundraisers and other communicators on the messages they need to drive action, and provides the vision for a better future that inspires supporters to give.
A strong brand can also give you the edge you need to attract corporate donors. With $24.5 billion donated by corporations last year, that’s no small consideration. Here are four ways that your brand can help support your corporate giving program:
A clearly defined brand will help your organization generate stronger, more trusting relationships with your supporters, a key ingredient in building engaged communities. Corporate Social Responsibility (CSR) programs want to do good, but they also want to promote their own brand and connect with consumers. If your audience is highly engaged, corporate donors can feel confident that their support will get noticed. Because people like to support companies that do good, a recognized connection with your organization can help them build trust and find new, loyal customers within your community.
Corporate donors want to support good causes, but they also know that the nonprofit they choose to associate their brand with reflects back onto them. So, it is equally true that the values associated with a nonprofit brand will reflect on your corporate donors, and if your brand isn’t sufficiently professional or reliably expressed, you are starting at a disadvantage.
CSR programs operate based on defined philanthropic priorities, which are typically selected based on the causes’ affinities with the company’s business interests. For example, Disney’s corporate citizenship program focuses on causes benefiting children. Other companies, like Google, that focus on organizations using technology to combat a range of issues, can get fairly niche. Having a clear mission statement—which is a core piece of your brand identity—as well as key messages articulated in concise language will help you appeal to a CSR team.
Well-defined brands, whether nonprofit or corporate, express a clear personality that helps them to distinguish themselves. Corporations prefer to support organizations that align with their brand’s personality, so having a distinct personality that aligns with a corporate brand can make your nonprofit more attractive.
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Across the country, the Dollar Store Wars mean that the national chains Dollar Tree, Dollar General, Family Dollar, and Dollar Express are fighting it out across the country for customers’ affection and brand loyalty. National chains have taken over just about every other retail category, so will independent dollar stores be able to survive?The New York Times looked into …
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Vice President Mike Pence has undertaken extensive personal outreach to donors, fueling speculation that he is preparing for his own political future.