The changes requested by the Third Point hedge fund underscore the idea that legacy food brands must radically shake up their portfolios to remain profitable.
NYS Entity Status
NYS Filing Date
MARCH 25, 2014
NYS DOS ID#
NYS Entity Type
FOREIGN LIMITED LIABILITY COMPANY
2014 - BRAND NATIVES LLC
AROUND THE WEB
- Shareholders Demand More Drastic Shifts at Nestlé
By STEPHANIE STROM - Tuesday Jun 27, 2017
- Dan Loeb buys a chunk of Nestle, blasts ‘staid’ culture
By Carleton English - Monday Jun 26, 2017
Dan Loeb just placed his biggest bet ever on a chocolate company. The activist investor’s hedge fund Third Point LLC amassed a $3.5 billion stake in Nestle, the world’s largest packaged foods company, representing roughly 1.25 percent of the Swiss-based company’s shares. Loeb is hoping to reinvigorate the brand amid changing food tastes as well...
- Cheetah Mobile: How Video Ads Complement The Media Mix
Friday May 12, 2017
Looking to brand its products and increase engagement and revenue after growth flattened, Cheetah Mobile used AdMob to expand the use of native display ads and Google's newly launched native video adformat.
- Spark (Brand) Love At First Sight: Show Your Human Side
Thursday Mar 30, 2017
Generation Z may be populated by digital natives, but their attachment to devices isn't about the coolest tech. It's about online experiences and constant connection - not only with friends and familybut with anyone in the wider world, including brands. Gen Z understands with more clarity than prior generations that brands are populated by real people.
- Study Finds Two In Three Consumers Trust Branded Content More Than Traditional Advertising
Wednesday Jun 21, 2017
A new study by Time Inc. reveals that two in three consumers trust branded content more than traditional advertising. With the study, Time Inc. sought to understand how GenZ, Millennials and GenXconsumers respond to and engage with branded native and branded content and referred to both as "custom content."
- Growing custom menswear brand Indochino debuts downtown
By Daniel Geiger - Thursday Jul 6, 2017
The custom menswear brand Indochino on Thursday opened its second store in the city, at 25 Broad St. in the Financial District.The store and showroom is the latest example of a company founded...
To view the full story, click the title link.