Monday: Rolling out new subway clocks, the Corkscrew Theater Festival, and National Lighthouse Day.
NYS Entity Status
NYS Filing Date
SEPTEMBER 10, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2014 - BR FURNITURE INC. I
AROUND THE WEB
- New York Today: New York Today: New Subway Clocks
By JONATHAN WOLFE - Monday Aug 7, 2017
- Neighborhoods That Play Hard to Get
By STEFANOS CHEN - Friday Aug 11, 2017
In some New York neighborhoods, the housing stock is great, but turnover is so low, word of mouth is the best search engine.
- IKEA Details Plans for Furniture Placement App Powered by Apple's ARKit
By Mitchel Broussard - Monday Jun 19, 2017
At WWDC this year, Apple senior vice president of software engineering Craig Federighi performed a demo of the company's new augmented reality platform, ARKit, while mentioning popular furniture company IKEA as an upcoming partner in the technology. Similarly, Apple CEO Tim Cook referenced an IKEA AR partnership in a recent interview with Bloomberg Businessweek.
Now, Ikea executive Michael Valdsgaard has spoken about the company's partnership with Apple and ARKit, describing an all-new augmented reality app that will help customers make "reliable buying decisions" for IKEA's big ticket items (via Digital.di) [Google Translate].
Image via Digital.di
When it launches, the app will let customers choose which IKEA product they want and then use an iPhone or iPad powered by ARKit to see how the IKEA furniture looks in their own home before it's purchased. IKEA has been doing this for years now, including an early version which required users to scan pages of an IKEA catalogue to view AR furniture, but the company said that Apple's platform will greatly increase the consistency and quality of the experience.
Valdsgaard said that the app will support between 500 and 600 IKEA products at launch with more being added afterwards. The augmented reality experience will even directly play into the development and launch of new products, as Valdsgaard explained that the company plans to first debut new pieces of furniture in the app to give customers a taste of what's coming.
"This will be the first augmented reality app that allows you to make reliable buying decisions," said Michael Valdsgaard, digital transformation manager at Inter Ikea Systems, the company that owns the brand Ikea.Selling furniture directly within the app is a possibility as well, but isn't the company's focus for the first iteration of the software. Valdsgaard said, "Ideally, you could put a sofa in your home with the help of the app, and then with one click add it in the shopping cart on the site. But we have a tight deadline."
Going forward, it will play a key role in new product lines. "When we launch new products, they will be first in the AR app."
Several teams are working on the technology behind the augmented reality app, including one "innovation team" of 150 people located in Älmhult, Sweden -- where the first IKEA opened -- as well as a twenty-person team specifically responsible for the 3D modeling of furniture. The ARKit-powered IKEA app is expected to launch this fall, following the iOS 11 update.
Discuss this article in our forums
- Growing custom menswear brand Indochino debuts downtown
By Daniel Geiger - Thursday Jul 6, 2017
The custom menswear brand Indochino on Thursday opened its second store in the city, at 25 Broad St. in the Financial District.The store and showroom is the latest example of a company founded...
To view the full story, click the title link.
- In a Move Away From Tradition, Cremations Increase
By JAMES BARRON - Thursday Aug 10, 2017
Cremation is becoming the choice for more families. Nationally, the cremation rate exceeded 50 percent for the first time last year.
- Rory McIlroy hits 'home run' at Yankee Stadium
By Brentley Romine - Tuesday Aug 22, 2017
Rory McIlroy’s first home run at Yankee Stadium … well, it came off the face off a 6-iron. McIlroy was in Bronx, N.Y., to help (...)