br express corp

14337 110th ave apt 1
jamaica, new york 11435

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MAY 05, 2014




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  • Protesters Outside ‘Julius Caesar’ in Central Park, and Laughs Inside
    By EMILY PALMER and MAYA SALAM - Sunday Jun 18, 2017

    Just a day after the “Shakespeare in the Park” play was interrupted by protesters who rushed on stage, a few demonstrators picketed, and the production was adjusted to address the episode.

    Source: NYT > Home Page
  • How to use BeyondCorp to ditch your VPN, improve security and go to the cloud
    Tuesday Jun 20, 2017

    Source: The Official Google Blog
  • How to use BeyondCorp to ditch your VPN, improve security and go to the cloud
    Tuesday Jun 20, 2017

    Source: The Official Google Blog
  • The difference between your nonprofit’s brand and its campaigns
    Wednesday Jun 7, 2017

    Sandra Miniutti, the Vice President for External Affairs at Charity Navigator, says donors regularly search Charity Navigator’s website using campaign names and terms hoping to verify its credibility before they give. When they can’t find what they’re searching for, they call Charity Navigator asking for help, eager to verify if the organization is legitimate and worthy of their support. In many cases, the organization behind the campaign has simply failed to leverage their own brand clearly and specifically enough that prospects understand who it came from.

    Campaigns that don’t effectively reflect their organization’s overall voice miss an opportunity to help audiences connect to the big picture. We want people who loyally support an event or a campaign to see beyond that one initiative and start supporting the organization more generally. Or maybe that client who was successfully recruited into Program A might benefit from Program B too, but just doesn’t realize it’s also a part of the organization. (Daniel Buckley’s article, “Do your supporters support you—or just one thing you do?” offers more on this topic.)

    A nonprofit’s brand is its voice—beginning with what you say and how you say it, and ending with what people actually hear, feel, and experience. But unlike a human’s voice, your brand is expressed by everything and everyone in your organization—and reaches a much wider audience.

    Rather than giving your campaign a distinct look and feel, we recommend using colors, language, and visuals that feel connected to your overall brand. If you’re not sure what that entails, or where to start, here’s a checklist for creating a successfully brand-aligned nonprofit campaign.

    Every day, clients, donors, volunteers, staff, and others form opinions about you based on their experiences with you. An organization that hasn’t consciously cultivated its voice can’t be sure that the perceptions people have of it are accurate, mission-aligned, and positive.

    A campaign, on the other hand, is more like a conversation. Campaigns invite and engage specific people to take a specific action. They can be tied to a program or initiative, a fundraising goal or event, an advocacy agenda, or more, and they usually run for a specific length of time.

    If you’re trying to build successful relationships, meaningful conversations are imperative. Every multi-channel campaign, #GivingTuesday appeal, or recruitment initiative is an important exchange that will ideally welcome people in, motivate them to act, and help them see themselves as a vital part of the dialogue, too.

    But a strong campaign that doesn’t leverage, connect back to, and help build the organization’s voice can fail to develop those relationships—or even become a problem on their own.

    Think of your campaigns as the doorway to your organization. Once you’ve successfully welcomed someone in, she should see the connection between what caught her attention in your campaign poster, microsite, or social media post and your organization’s voice as a whole.

    Before your nonprofit launches its next big fundraising, recruitment, awareness, or capital campaign, take a look at the state of your brand first. (This webinar recording might give you a useful starting point if you’re not sure how.) Will you deliver your first “hello” in a voice that’s disjointed, unclear, and disconnected? Or will your welcome ring out melodiously, with a strong voice that expresses your true value and inspires people to join your larger conversation?

    Source: BigDuck smart communications for nonprofits
  • Make the most of Father’s Day with a little help from your Assistant
    Friday Jun 16, 2017

    Source: The Official Google Blog
  • Make the most of Father’s Day with a little help from your Assistant
    Friday Jun 16, 2017

    Source: The Official Google Blog
  • Listen to Siri's More Natural Voice in iOS 11
    By Juli Clover - Wednesday Jun 14, 2017

    Siri gets smarter in every new version of iOS, and iOS 11 is no exception. This year, Siri has been improved with advances in machine learning and artificial intelligence, giving the personal assistant a much more natural, expressive voice.

    As you'll hear in the video, Siri sounds more human, adopting better pronunciation and different inflection depending on what's being said. There are also a lot of other improvements, which are covered in our Siri video and in the post below.

    Subscribe to the MacRumors YouTube channel for more videos.

    In iOS 11, Siri uses on-device learning across all of your devices to get a more complete picture of your interests, preferences, and routines. Because Siri now syncs across multiple devices, Siri learns more about you and your interactions with Siri are always the same regardless of whether you're using an iPhone, iPad, or Mac.

    Siri can now do things like suggest a topic you might like in Apple News based on Safari browsing habits, or suggest a Calendar reminder for an appointment you've booked in Safari. Siri might also make QuickType word suggestions based on things you've recently viewed -- names of movies or places, for example.

    Siri has built in translation capabilities in iOS 11 and can translate English to Chinese, French, German, Italian, and Spanish, plus with music enhancements implemented for HomePod, Siri can play music you like and offer up answers to music-related queries like "What song is this?" or "Who's the drummer in this band?" when you're listening to music.

    You can even type to Siri using a new "Type to Siri" Accessibility option. This makes it easier to communicate with Siri when speaking isn't an option.

    For more on Siri and the rest of the new features coming in iOS 11, make sure to check out our iOS 11 roundup. Stay tuned to MacRumors, because we have more videos coming on iOS 11, watchOS 4, and macOS High Sierra.

    Discuss this article in our forums

    Source: MacRumors : Mac News and Rumors
  • American Express, Fitbit Ink Deals With NBA
    Tuesday Jun 20, 2017

    To tip off the renewed partnership, American Express and the NBA are hosting a special draft-themed American Express "Teamed Up" event June 20 in New York City,

    Source: Media Post: MediaDailyNews