A world divided into brand and bulk advertising? After the hype and novelty of Internet advertising died down (at least according to some), big name, blue-chip brands sought to advertise on highly visible branded sites, while smaller companies tried to figure out the performance formula for successfully targeting niche and vertical audiences. Superficially, today's online media landscape seems to be the result. A finite number of cash-rich brand advertisers dominate ad space on household brand media sites such as the New York Times, while all other advertising on the Web is network-run or text advertising: bought in bulk and cheap.
NYS Entity Status
NYS Filing Date
MARCH 05, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - BLUECHIP EVALUATIONS, INC.
AROUND THE WEB
- Influencing Consumers When Their Purchase Intent Is At Its Peak
Friday Nov 12, 2010
- Coke, P&G: Two Very Different Ways To Handle Crisis
Monday May 1, 2017
Last week we saw quarterly results for various blue-chip companies. Pepsi, McDonald's, Domino's, Amazon, American Airlines, Chipotle, T-Mobile and even Twitter managed to delight shareholders with positive results, or at least results that were deemed a break from negativity in prior quarters (Twitter!). Sadly (if you're one of their shareholders), that was not the case for the Coca-Cola Company and Procter & Gamble. These two pillars of the S&P 500 were punished for less-than-stellar results. The interesting thing was that both announced significant marketing news in response to their poor Wall Street showing.
- Ask the NY Giants: Socks with Sandals?
Tuesday Sep 15, 2015
Professional athletes like members of the New York Giants are the inspiration for the latest (counterintuitive) high-fashion trend: wearing socks with sandals. Photo: Stu Woo/The Wall Street Journal
- 'NY Times' Finally Joins Snapchat Discover
Monday Apr 24, 2017
Does The New York Times joining Snapchat Discover lend an air of respectability to a new platform, and breathe new life into an aging publisher? That's obviously what the partners are planning -- but only time will tell.
- In the Huddle With NY Jets Owner Woody Johnson
Friday Oct 15, 2010
Woody Johnson, owner of the New York Jets NFL franchise, joins WSJ's Lee Hawkins for the "WSJ Weekend Conversations" series to talk about the Jets' Super Bowl prospects, co-chairing the 2014 Super Bowl host committee, and his charitable interests.
- Pride 2017: New York’s L.G.B.T.Q. Story Began Well Before Stonewall
By LIAM STACK - Monday Jun 19, 2017
- Neighborhood Joint: Staubitz Market in Brooklyn: 100 Years of Sawdust, Steaks and Chops
By ANDREW COTTO - Wednesday Jun 14, 2017
A display contains frozen items, and the shelves are stocked with jars and cans. But there’s just one reason to visit this Boerum Hill business: meat.
- Restaurant Review: At Don Peppe, Expect a Lot of Everything
By PETE WELLS - Tuesday Jun 20, 2017
The hallowed Italian-American restaurant is near the airport and the racetrack in Queens, but it’s in a world of its own.