Cycling, boxing and running studios, as well as some full-service gyms, are using sophisticated lighting systems to heighten the exercise experience.
NYS Entity Status
NYS Filing Date
MAY 13, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2013 - BLANC, LLC
AROUND THE WEB
- Fit City: Taking Night-Life Cue, Gyms Lower the Lights
By TATIANA BONCOMPAGNI - Tuesday Jun 13, 2017
- Rooted in Counterculture, Whole Foods’ Founder Finds an Unlikely Refuge
By MICHAEL J. de la MERCED and ALEXANDRA STEVENSON - Friday Jun 16, 2017
John Mackey wanted to fight off the activist investors attacking Whole Foods. He found a savior in Amazon, a company blamed for laying waste to retailers.
- Critic's Notebook: Foreign Horror TV Shows Are Light on Monsters, Heavy on Mood
By MIKE HALE - Friday Jun 16, 2017
On the streaming service Shudder, foreign series like “Jordskott” and “Penance” offer a classic psychological dread that’s in short supply on American TV.
- NEW! RI Blood Center Launches 'Someone Else" Campaign
Thursday Jun 15, 2017
The Rhode Island Blood Center is launching its first brand campaign to encourage new donors in a creative way and raise the overall profile/awareness of the nonprofit organization.
Developed with Nail Communications, the creative demonstrates how unfair it is for all of us to depend on "someone else" to donate life-saving blood. The spots show that "
Someone Else" is actually just one guy -- who lives in Warwick, RI.
In addition to TV spots, the campaign includes radio, billboard,print and social media.
The dedicated site HelpSomeoneElse.org further introduces this lone donor and features information about where to donate blood. "Mr. Someone Else" -- an actor --will be appearing in person throughout the community, including throwing out the first pitch at a Pawtucket Red Sox baseball game, going on talk shows and appearing at farmer’s markets.
"It was critical to the campaign to have someone who fit the role of a regular guy who is donating blood all the time even though he lives a busy life," says Kara LeBlanc, marketing communicationsmanager, Rhode Island Blood Center. "He had to be lovable enough for people to want to help him out."
To encourage further interaction, the project invites people to text "Someone Else" to lethim know that there’s a least one pint he won’t have to give. He will get back to you to say thanks and may even send you a photo of what he’ll be doing with the free time you justgave him, says LeBlanc.
- Ask the NY Giants: Socks with Sandals?
Tuesday Sep 15, 2015
Professional athletes like members of the New York Giants are the inspiration for the latest (counterintuitive) high-fashion trend: wearing socks with sandals. Photo: Stu Woo/The Wall Street Journal
- Blink Health Ends Pact With Express Scripts for Lilly Insulin Price Discounts
Tuesday Jun 13, 2017
Blink Health LLC, a provider of consumer price discounts for prescription drugs, said it has terminated its relationship with Express Scripts Holding Co., a pharmacy-benefit manager that helped arrange the new price break for Lilly’s insulin.
- 'NY Times' Finally Joins Snapchat Discover
Monday Apr 24, 2017
Does The New York Times joining Snapchat Discover lend an air of respectability to a new platform, and breathe new life into an aging publisher? That's obviously what the partners are planning -- butonly time will tell.
- In the Huddle With NY Jets Owner Woody Johnson
Friday Oct 15, 2010
Woody Johnson, owner of the New York Jets NFL franchise, joins WSJ's Lee Hawkins for the "WSJ Weekend Conversations" series to talk about the Jets' Super Bowl prospects, co-chairing the 2014 Super Bowl host committee, and his charitable interests.