birch communications of the northeast, inc.

80 state street
albany, new york 12207

NYS Entity Status
ACTIVE

NYS Filing Date
APRIL 01, 2014

NYS DOS ID#
4554367

County
ALBANY

Jurisdiction
DELAWARE

Registered Agent
NONE

NYS Entity Type
FOREIGN BUSINESS CORPORATION

Name History
2014 - BIRCH COMMUNICATIONS OF THE NORTHEAST, INC.









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  • AROUND THE WEB

  • Needham Joins Final Nike/USL HSG Top 25 With Upset of Longmeadow
    By mschneider - Tuesday Jun 20, 2017

    Source: US Lacrosse Magazine
  • Food & Wine Magazine Will Leave New York for Alabama
    By STEPHANIE STROM - Friday Jun 23, 2017

    The move reflects a changing business in which traditional food magazines, and a Manhattan address, are less important.

    Source: NYT > Home Page
  • Bay Area Buyers Migrate Northeast to Sacramento
    Thursday May 25, 2017

    Sacramento’s real estate market is shaping up to be one of the hottest in America. Home prices remain affordable by comparison to the Bay Area, with the median home price at $228 per square foot. Photo: Max Whittaker for The Wall Street Journal

    Source: The Wall Street Journal: Personal Finance
  • Lincoln-Sudbury Claims State Title to Round Out Final Nike/USL HSB Top 25
    By mschneider - Tuesday Jun 20, 2017

    Source: US Lacrosse Magazine
  • Who Decides Your Communications Workload?
    Monday Nov 28, 2016

    Kivi Leroux Miller is president of Nonprofit Marketing Guide.com and the award-winning author of two books, “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause” and “Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money.”

    Kivi and I share a passion and similar perspective about helping nonprofit communicators do their best work. Her Communications Trends Report is one of the few data-driven resources out there: I consider it a must-read. In this guest post, Kivi gives us a sneak peak into her most recent findings. - Sarah

    Who decides the priorities for your communications team and controls the workload?

    Do you know how that compares to other nonprofits?

    We are attempting to answer those questions for you in the 2017 Nonprofit Communications Trends Report.

    Based on preliminary results from more than 600 nonprofits, there’s no one clear answer.


    The most frequent response is that an integrated team of communications and fundraising staff jointly decide on the workload.

    But that’s followed closely by other models where the executive director determines the workload, where the communications department acts as an “internal agency,” and where the communications team itself defines its workload.

    Do you think the approach in your organization is under-represented or over-represented in these results?

    The survey for the report is open until December 2, 2016 and we want to hear from as many nonprofit communications staff as possible, so we hope you’ll take the survey and add your perspective.

    Everyone who takes the survey will receive a free copy of the report in January and be invited to a free webinar a week before the results are released.

    Source: BigDuck smart communications for nonprofits
  • A Guide to Writing S.M.A.R.T Objectives
    Thursday Dec 22, 2016

    The New Year: a time for making (and sometimes quickly breaking) resolutions, trying new things, and looking ahead to what 2017 might have in store. We see a lot of organizations use the early months of a new year to set annual objectives in support of their strategic plan—it’s the perfect time to think through what you’d like to achieve in the coming year.

    If your organization is about to embark on this—and if some of those objectives are related to communications—stop and think before you do. The Ducks have seen a lot of strategic and operational plans in our day. We’ve seen some that incorporate communications well, and others that miss the mark.

    A crucial question to ask as you brainstorm communications (and other) objectives is: are they S.M.A.R.T.? Are they Specific, Measurable, Achievable, Realistic, and Time-bound?

    Here’s a common example of a communications objective we see in strategic plans—and how we might adapt that objective to make it S.M.A.R.T:

    1. Objective: Raise public awareness and strengthen name recognition of our work.?

    This objective forgets a few key elements of S.M.A.RT.:

      • It’s not specific: we generally discourage citing “the general public” as an audience. It’s vague, which makes nailing down a strategy for reaching them pretty tough. We’d rather push this objective to define its audience by demographics, interests, philanthropic habits, etc. ?
      • It’s not measurable: How are awareness and name recognition being measured? Is there a benchmark level of awareness against which to measure progress? This objective could use some specific metrics. ?
      • It’s not time-bound: there’s no urgency to this objective—it could happen this year, next year, or never. It could use some time constraints. ?

    2. S.M.A.R.T. Objective: Raise awareness of our work among millennials in the Northeast before the 2017 year-end season. We’ll measure success through a 10% increase (from 20% to 30%) in our level of awareness among this demographic. ?

    As you can see, this objective brings some specificity to the target audience and the timing, making it much easier to brainstorm how and when you might reach that audience. It also sets some benchmarks for success, which will help come year-end season, when it’s time to decide if the objective has been met.

    If you’re not sure how to set specific metrics, check out Big Duck’s Brandraising Benchmark, a market research tool that measures your level of awareness, likelihood of support, and more among specific audiences.

    The new year can feel daunting, but really, it’s full of possibilities for your nonprofit’s communications. So get your planning hats on, just remember to be S.M.A.R.T about it!

    Source: BigDuck smart communications for nonprofits
  • Yahoo Completes Sale Of Business To Verizon
    Tuesday Jun 13, 2017

    Yahoo on Tuesday said it completed the sale of its operating media business to Verizon Communications for approximately $4.48 billion. As previously announced, on June 16, 2017, the remaining part ofYahoo will change its name to Altaba Inc. Verizon will combine Yahoo with AOL properties to create Oath.

    Source: Media Post: Search Marketing Daily
  • Yahoo Completes Sale Of Business To Verizon
    Tuesday Jun 13, 2017

    Yahoo on Tuesday said it completed the sale of its operating media business to Verizon Communications for approximately $4.48 billion. As previously announced, on June 16, 2017, the remaining part ofYahoo will change its name to Altaba Inc. Verizon will combine Yahoo with AOL properties to create Oath.

    Source: Media Post: MediaDailyNews