AROUND THE WEB
Monday Dec 5, 2016
Ah, millennials—they’re the constantly SnapChatting young people with attention spans that shorten every day. (I’m allowed to say this because I’m one of them!) As millennials make up more and more of the workforce and their buying power increases, organizations are obsessing about how to get them to care about their cause—and ultimately how to get them to give.
This obsession has led to tons of research about the generation, and after doing a little digging, I noticed that the research doesn’t always match up. For instance, MobileCause said millennials give to causes, rather than specific organizations or brands, but Inc. 500 found millennials to be extremely brand loyal compared to other generations.
So what’s the deal? Do millennials care about a specific organization or not? And how does that affect their likelihood to give? Big Duck’s new market research tool, the Brandraising Benchmark, also digs into questions like these, and our June survey returned some interesting results about young people:
- 18-34 year olds had some of the highest levels of awareness of participating organizations. This means they were more likely than other, older age groups to claim that they’d heard of a participating organization. This was true for nonprofits large and small, and across a variety of sectors.
- When asked about the importance of participating organizations’ mission statements, 18-34 year olds were more likely than any other age group to say the mission was very or extremely important. Again, true for nonprofits of all sizes and a variety of sectors.
- When asked about their likelihood to donate in the future, 18-34 year olds were more likely than all other age groups to say they probably or definitely would donate. Again, true for organizations large and small, and across sectors.
So perhaps all the obsession over millennials is warranted: they’re aware of what’s going on in the nonprofit sector and excited about donating. What’s more, they seem to be aware of specific organizations (not just the issues behind them), so they may pay more attention to your brand than you might expect.
My biggest takeaway about all of this is that developing a brand that inspires connection is more important than ever. Think Nike or Old Spice, and think fast because this age group has a lot of organizations vying for their attention.
If you want to know what millennials (and other demographics) think of your organization specifically, sign up for our Brandraising Benchmark.
Source: BigDuck smart communications for nonprofits
Tuesday Aug 28, 2012
Townsquare Media Group has acquired Bay Area-based MOG Music Network business from MMN Media, Inc. and will rename the business Townsquare Media.
Source: Media Post: MAD SF
Friday Nov 4, 2016
Sometimes I worry that we digital cognoscenti can get so lost in the magic and elegance of all these awesome algorithms and Big Data assets, that we forget to take a step back and ponder the bigger
picture: the actual people out there on the other side of all those myriad screens.
Source: Media Post: Metrics Insider
Friday Sep 23, 2011
One of the challenges brands often face when they look at getting into gaming is cost and time. Concepting a game people will actually play takes a great deal of time and specialized skills. But
sometimes, the simplest games can engage thousands of people if the right circumstances come together.
Source: Media Post: Gaming Insider
Tuesday Feb 28, 2017
Ahead of Snap's big IPO, Wieser isn't the only one questioning the company's growth potential. As "Business Insider" reported, this week, Snap executives have been peppered with questions about
competition from Facebook, user growth for the disappearing-message app, and accessibility in less developed markets.
Source: Media Post: Mobile Insider
Wednesday Jun 14, 2017
Margo Georgiadis, Mattel Inc.’s new chief executive, is set to meet with analysts today about whether the toy maker will cut its generous shareholder dividend as it tries to recover from a disappointing year.
Source: The Wall Street Journal: U.S. Business
By The Macalope - By The Macalope - Thursday Jun 15, 2017
The big WWDC keynote was more than a week ago but we’re just now getting the most definitive analysis on it, brought to you by an analyst with his finger on the pulse of…
No, just kidding, it’s Rob Enderle.
“Hearing Crickets at Apple’s WWDC and a Pin Drop in the Senate.” (Tip o’ the antlers to Shawn King.)
Apple is becoming more and more like a typical tech firm—that is, long on technology and short on magic.
Hey. Hey, Rob. Rob. Hey.
Magic isn’t real.
People pay this guy for technology advice and he thinks magic is real. Unbelievable.
To read this article in full or to leave a comment, please click here
By STEPHANIE STROM - Friday Jun 23, 2017
The move reflects a changing business in which traditional food magazines, and a Manhattan address, are less important.
Source: NYT > Home Page