big magic group inc

42-04 65th place
woodside, new york 11377

NYS Entity Status
ACTIVE

NYS Filing Date
AUGUST 30, 2013

NYS DOS ID#
4453241

County
QUEENS

Jurisdiction
NEW YORK

Registered Agent
NONE

NYS Entity Type
DOMESTIC BUSINESS CORPORATION

Name History
2013 - BIG MAGIC GROUP INC









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  • AROUND THE WEB

  • The elusive millennials: are they worth chasing?
    Monday Dec 5, 2016

    Ah, millennials—they’re the constantly SnapChatting young people with attention spans that shorten every day. (I’m allowed to say this because I’m one of them!) As millennials make up more and more of the workforce and their buying power increases, organizations are obsessing about how to get them to care about their cause—and ultimately how to get them to give.

    This obsession has led to tons of research about the generation, and after doing a little digging, I noticed that the research doesn’t always match up. For instance, MobileCause said millennials give to causes, rather than specific organizations or brands, but Inc. 500 found millennials to be extremely brand loyal compared to other generations.

    So what’s the deal? Do millennials care about a specific organization or not? And how does that affect their likelihood to give? Big Duck’s new market research tool, the Brandraising Benchmark, also digs into questions like these, and our June survey returned some interesting results about young people:

    1. 18-34 year olds had some of the highest levels of awareness of participating organizations. This means they were more likely than other, older age groups to claim that they’d heard of a participating organization. This was true for nonprofits large and small, and across a variety of sectors.
    2. When asked about the importance of participating organizations’ mission statements, 18-34 year olds were more likely than any other age group to say the mission was very or extremely important. Again, true for nonprofits of all sizes and a variety of sectors.
    3. When asked about their likelihood to donate in the future, 18-34 year olds were more likely than all other age groups to say they probably or definitely would donate. Again, true for organizations large and small, and across sectors.

    So perhaps all the obsession over millennials is warranted: they’re aware of what’s going on in the nonprofit sector and excited about donating. What’s more, they seem to be aware of specific organizations (not just the issues behind them), so they may pay more attention to your brand than you might expect.

    My biggest takeaway about all of this is that developing a brand that inspires connection is more important than ever. Think Nike or Old Spice, and think fast because this age group has a lot of organizations vying for their attention.

    If you want to know what millennials (and other demographics) think of your organization specifically, sign up for our Brandraising Benchmark.

    Source: BigDuck smart communications for nonprofits
  • MOG Music Network Acquired by Townsquare Media Group
    Tuesday Aug 28, 2012

    Townsquare Media Group has acquired Bay Area-based MOG Music Network business from MMN Media, Inc. and will rename the business Townsquare Media.

    Source: Media Post: MAD SF
  • Advertising Works -- And How!
    Friday Nov 4, 2016

    Sometimes I worry that we digital cognoscenti can get so lost in the magic and elegance of all these awesome algorithms and Big Data assets, that we forget to take a step back and ponder the bigger picture: the actual people out there on the other side of all those myriad screens.

    Source: Media Post: Metrics Insider
  • Little Games, Big Engagement
    Friday Sep 23, 2011

    One of the challenges brands often face when they look at getting into gaming is cost and time. Concepting a game people will actually play takes a great deal of time and specialized skills. But sometimes, the simplest games can engage thousands of people if the right circumstances come together.

    Source: Media Post: Gaming Insider
  • Analysts Hedge Snap, Inc. Revenue Forecasts
    Tuesday Feb 28, 2017

    Ahead of Snap's big IPO, Wieser isn't the only one questioning the company's growth potential. As "Business Insider" reported, this week, Snap executives have been peppered with questions about competition from Facebook, user growth for the disappearing-message app, and accessibility in less developed markets.

    Source: Media Post: Mobile Insider
  • Mattel CEO's First Big Test: What to Do With the Dividend
    Wednesday Jun 14, 2017

    Margo Georgiadis, Mattel Inc.’s new chief executive, is set to meet with analysts today about whether the toy maker will cut its generous shareholder dividend as it tries to recover from a disappointing year.

    Source: The Wall Street Journal: U.S. Business
  • News you can lose: The last name in Apple analysis
    By The Macalope - By The Macalope - Thursday Jun 15, 2017

    The big WWDC keynote was more than a week ago but we’re just now getting the most definitive analysis on it, brought to you by an analyst with his finger on the pulse of…

    No, just kidding, it’s Rob Enderle.

    “Hearing Crickets at Apple’s WWDC and a Pin Drop in the Senate.” (Tip o’ the antlers to Shawn King.)

    Apple is becoming more and more like a typical tech firm—that is, long on technology and short on magic.

    Hey. Hey, Rob. Rob. Hey.

    Hey.

    Magic isn’t real.

    People pay this guy for technology advice and he thinks magic is real. Unbelievable.

    To read this article in full or to leave a comment, please click here

    Source: Macworld
  • Food & Wine Magazine Will Leave New York for Alabama
    By STEPHANIE STROM - Friday Jun 23, 2017

    The move reflects a changing business in which traditional food magazines, and a Manhattan address, are less important.

    Source: NYT > Home Page