A new program for store supervisors and department managers may make them better employees but may not help them reach the middle class.
NYS Entity Status
NYS Filing Date
AUGUST 20, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - BETTER IMAGE LASER CENTER, INC.
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- iPhone 8 may include 3D laser to support AR apps
By David Curry - Friday Jul 14, 2017
Apple is reportedly working hard to build a 3D laser into the rear of the iPhone 8, which would enable better depth detection for augmented reality applications.A source, speaking to Fast Company, said that the 3D lasers were intended for the 10th anniversary iPhone, coming this fall, but may be pushed back to the next iPhone in 2018.See also: Apple acquires German AR and eye-tracking companyThe 3D lasers would make sense, considering Apple’s ARkit announcement at WWDC 2017 in June. CEO Tim Cook has also said the company is focused on AR over VR, and have made some big predictions of...Read More
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- iPhone 8 May Feature Rear-Facing 3D Laser for Improved Autofocus and AR
By Juli Clover - Wednesday Jul 12, 2017
Apple is working on a rear-facing 3D laser system that will enable better depth detection for augmented reality apps and more accurate autofocus in the iPhone 8, reports Fast Company, citing a source with knowledge of the company's plans.
The iPhone 8 is said to use a VCSEL (vertical-cavity surface-emitting laser) system for the rear camera, which analysts have previously speculated could be added to the device. There's also been some evidence that Apple has been sourcing VCSEL components from companies like Lumentum and Finisar, and Fast Company says Apple has tapped both companies along with II-VI for sensors.
iPhone 8 rendering via OnLeaks and TigerMobiles
VCSEL would offer faster and more accurate depth measurements for augmented reality purposes, along with speedier autofocusing when taking a photograph.
VCSEL laser systems calculate the distance the light travels from the laser to the target and back to the sensor, and generate a Time of Flight (TOF) measurement. The system consists of a source (the VCSEL laser), a lens, detector (sensor), and a processor. The whole thing costs about $2 per phone, our source says.That Apple is working on improved augmented reality hardware for the iPhone 8 is no surprise given the focus on augmented reality and ARKit in iOS 11. New 3D camera technology was rumored for the rear-facing camera as early as November of 2016, and multiple design leaks point towards a revamped vertical dual-lens camera, suggesting a major camera revamp. The front-facing camera is also expected to include a new 3D sensor that would enable facial recognition.
According to Fast Company's source, the VCSEL system for the rear-facing camera is "probably intended" for the upcoming iPhone 8, but its inclusion "depends on the progress" Apple engineers make integrating it into the iPhone.
As we learned in a report yesterday, the source that Fast Company has spoken to believes iPhone features "can remain fluid until deep in the summer" ahead of an iPhone launch, though it seems more logical that work on the iPhone 8 is complete as we are just two months away from its prospective September introduction. Given the many rumors of a major camera redesign and previous rumors pointing towards 3D capabilities, a VCSEL laser system is a reasonable feature to expect to see in the device.
Fast Company's previous report suggested there is a "sense of panic" in the air at Apple as engineers and designers struggle to work out software problems with wireless charging and the 3D sensors meant for the device. The site also said Touch ID was "likely" to be included in the iPhone 8, despite multiple rumors suggesting it's been removed in favor of facial recognition.
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- Supply Chain Evidence Mounts for Advanced 3D Sensing Abilities Coming to iPhone 8
By Mitchel Broussard - Friday Jun 23, 2017
Ahead of the iPhone 8's predicted September announcement date, supply chain reports over the past few days have indicated a ramp up of 3D sensing components that are predicted to be destined for augmented reality and biometric security applications in 2017's high-end iPhone 8. In a research note by BlueFin Research Partners, "winners" for iPhone 8 component production are said to include Finisar and Lumentum for 3D sensing modules and Broadcom for wireless charging components (via Barron's).
Reports began building last week when iPhone camera component supplier Largan Precision confirmed that it will ship lenses for 3D sensing modules in the second half of 2017, while refraining from directly mentioning Apple and iPhone 8. In a recent quarterly earnings report, supplier Finisar made remarks that heavily suggested it will be "one of two or three suppliers" of vertical-cavity surface-emitting lasers (VCSEL) in the iPhone 8, according to LoupVentures.
iPhone 8 rendering by Benjamin Geskin
Such technology could be implemented into the iPhone 8's rumored 3D sensing module and help "enrich the augmented reality experience" in the next-generation iPhone. Apple and CEO Tim Cook earlier this month detailed plans to back AR and its potential as an indispensable future technology with the reveal of ARKit, a developer platform that will provide the building blocks for consumer AR iPhone apps.
Likewise, Lumentum has announced that it expects to see volume shipments for its VCSEL lasers begin in the second half of 2017, timed with the annual production ramp up of iPhone manufacturing.
On last nights earnings call, Finisar management did not mention Apple by name, but they highlighted they expect to see volume VCSEL orders in their second fiscal quarter, which is the October quarter end of this calendar year. The company anticipates shipping “millions” of units during the quarter, but management also went on to say they anticipate unit shipments to be in the “10s of millions” in future quarters, which gives us further confidence 3D sensing and AR applications will be one of the focus features in the next generation of iPhones. In May of this year, Lumentum was the first VCSEL supplier to announce they anticipate volume shipments to begin in the second half of 2017.LoupVentures further suggested that the significantly updated iPhone 8 will have a front-facing, low-end VCSEL laser and a rear-facing, high-end VCSEL laser, meaning that AR applications could take advantage of either camera. A long-running rumor for the iPhone 8 has been a dual-lens rear camera that could provide increased separation between the two lenses and allow for a greater difference in perspective, helping fuel better AR experiences. A front-facing dual-lens camera has been suggested as a possibility in the new iPhone as well.
We also want to highlight Finisar acknowledged they are shipping VCSEL lasers to multiple customers, but one customer (aka Apple) is accounting for the majority of total demand. We believe Finisar and others supplying VCSEL lasers are supply constraint and shipping everything they can manufacture. We believe Apple has secured a high percentage of all VCSEL lasers created, which we view as a large competitive advantage and will make Apple a leading AR player in the smartphone space.
In estimating the iPhone 8's cost, the site believes that Apple will add around $100 onto the cost of the smartphone specifically due to incorporating 3D sensing modules. That price comes to around $950 (with no storage tier size references), and largely falling into line with the new iPhone's predicted "premium" status.
For its part, Broadcom is said to have a predominant place in the supply chain for wireless charging components of the iPhone 8, a feature fellow supplier Wistron recently confirmed will be coming to at least one of 2017's iPhone models. iPhone 8's wireless charging is expected to be fueled by inductive technology, because long-range wireless charging for an iPhone is still expected to be years away from feasibility.
In total, reports surrounding iPhone 8 component manufacturing have been increasing recently, with Apple said to be dominating the NAND memory chip supply chain and increasing shortages for an already strained section of component supplies.
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