The Moriah Shock Incarceration Correctional Facility in Mineville, N.Y., is one of a handful of boot-camp prisons nationwide that offer shorter sentences in exchange for participation in programs that aim to reduce recidivism. Photo: Claudio Papapietro for The Wall Street Journal
NYS Entity Status
NYS Filing Date
APRIL 24, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2014 - BETTER AND BRIGHTER CORPORATION
AROUND THE WEB
- Boot-Camp Prisons Aim to Prepare Inmates for a Brighter Future
Sunday Jul 31, 2016
- Dermatologist says 'cell callous' is joining 'tech neck' as a 21st century health issue
By Leah Garchik - Tuesday May 30, 2017
Callous and corn creams designed for feet may help, or a superficial cortisone shot. But sufferers should adjust their phone grips. "Palm it," says the doc, "or better yet, put it down."
- Index Funds Are Great for Investors, Risky for Corporate Governance
Friday Jun 23, 2017
One solution is to abstain from voting, leaving decisions to those with an incentive to be informed.
- How Oklahoma plans to get just a little brighter
By Amanda Razani - Friday Jun 9, 2017
Silver Spring Networks has selected Oklahoma Gas & Electric to launch its IPv6 IoT platform and Streetlight Vision control software to connect and manage up to 250,000 LED street lights throughout its Oklahoma service area.“Connecting the street lights across our service territory is another example of our focus on innovative solutions and a natural extension of our ambitious smart grid program. OG&E is committed to delivering efficient, reliable lighting and electricity service to the citizens of Oklahoma,” explains Ken Grant, VP of Sales and Marketing for Oklahoma Gas &...Read More
- ‘Game of Thrones': Clues About the Ironborn and House Greyjoy From Real Viking History (Guest Blog)
By Carolyne Larrington, provided by
- Friday Jul 7, 2017
Ironborn military power is underpinned by their slender, beautifully designed warships which allow them to strike at will along the Westerosi coastline, and so it’s tempting to compare them with the Vikings, the medieval Scandinavian raiders who brought terror to Europe for three centuries.When he discovers that Theon’s splendid neck chain was bought rather than stolen, Balon tears it from his son’s neck, snarling, “That bauble around your neck, did you pay the iron-price for it, or the gold?” Balon clearly is not the kind of medieval Scandinavian king who would be celebrated by his court poets (skalds) for distributing treasure; no one would praise him as a “breaker of rings” or a “thrower of gold” or even a “hater … of the flame-red dragon square,” to cite just a few of Old Norse poetry’s terms for the generous king.The military successes of the Viking-age Scandinavians — settling northern England, founding Dublin and establishing the duchy of Normandy — were possible because their ships could travel far up the great rivers of Europe.The Great Army which swept across northern England in 865 A.D. took horses from those they defeated and thus were mobile enough to achieve military success inland, away from the rivers and coastlines where they easily could regroup on their ships.The Ironborn’s faith is very different from any version of Viking religion that we know of, but their belief in life after death closely resembles a watery version of Valhalla, the god Odin’s great hall, where the valkyries bring heroes who die in battle.When Yara and Theon sailed to Meereen to put their 50 ships at the disposal of Daenerys Targaryen for her long-anticipated invasion of Westeros, Daenerys agreed to support Yara’s claim to the Salt Chair, the Ironborn throne.The Vikings may have left their homelands because population pressure made it hard for them to sustain a living by agriculture on the thin soils and limited flatlands of the Norwegian or Icelandic fjords.For most of the Viking Age, Vikings were already successful traders, dealing in foodstuffs, timber, furs, falcons and slaves all across the North Atlantic, settling into lives as merchants and craftsmen in thriving towns such as Bergen and Trondheim.
Four ways a strong brand can drive corporate giving
Thursday Feb 23, 2017
A strong brand provides countless benefits for nonprofit fundraising programs. It helps organizations stand out from their peers, focuses fundraisers and other communicators on the messages they need to drive action, and provides the vision for a better future that inspires supporters to give.
A strong brand can also give you the edge you need to attract corporate donors. With $24.5 billion donated by corporations last year, that’s no small consideration. Here are four ways that your brand can help support your corporate giving program:
A clearly defined brand will help your organization generate stronger, more trusting relationships with your supporters, a key ingredient in building engaged communities. Corporate Social Responsibility (CSR) programs want to do good, but they also want to promote their own brand and connect with consumers. If your audience is highly engaged, corporate donors can feel confident that their support will get noticed. Because people like to support companies that do good, a recognized connection with your organization can help them build trust and find new, loyal customers within your community.
Corporate donors want to support good causes, but they also know that the nonprofit they choose to associate their brand with reflects back onto them. So, it is equally true that the values associated with a nonprofit brand will reflect on your corporate donors, and if your brand isn’t sufficiently professional or reliably expressed, you are starting at a disadvantage.
CSR programs operate based on defined philanthropic priorities, which are typically selected based on the causes’ affinities with the company’s business interests. For example, Disney’s corporate citizenship program focuses on causes benefiting children. Other companies, like Google, that focus on organizations using technology to combat a range of issues, can get fairly niche. Having a clear mission statement—which is a core piece of your brand identity—as well as key messages articulated in concise language will help you appeal to a CSR team.
Well-defined brands, whether nonprofit or corporate, express a clear personality that helps them to distinguish themselves. Corporations prefer to support organizations that align with their brand’s personality, so having a distinct personality that aligns with a corporate brand can make your nonprofit more attractive.