A new study by Time Inc. reveals that two in three consumers trust branded content more than traditional advertising. With the study, Time Inc. sought to understand how GenZ, Millennials and GenXconsumers respond to and engage with branded native and branded content and referred to both as "custom content."
NYS Entity Status
NYS Filing Date
JUNE 27, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - BEST BRANDS CONSUMER PRODUCTS, INC.
AROUND THE WEB
- Study Finds Two In Three Consumers Trust Branded Content More Than Traditional Advertising
Wednesday Jun 21, 2017
- Jack Dorsey's Square Inc. May Soon Loan You Money
Tuesday Jun 27, 2017
Square Inc., the technology company best known for processing payments for small merchants across the U.S., is now angling to lend to consumers, too.
- Fans Collaborate With Brand On Silk Soymilk Ads
Monday Jun 3, 2013
When an established brand alters the taste of its product, things can go really well or send consumers fleeing to find an alternative brand. Judging by the YouTube comments on Silk Soymilk's brandchannel, feedback is split down the middle. On the flip side, consumers seemed to enjoy the campaign supporting the flavor change.
- Brand Love Means Nothing When Ads Run Next To Offensive Content, CMO Council Says
Tuesday Jun 13, 2017
About half of consumers surveyed for a study released Tuesday said they would think twice before purchasing products or even boycott a brand's products and services if they learned their ads ran nearoffensive content.
- Time Inc. Moves Into Social Video, Targets GenZ And Millennials With 'The Pretty'
Tuesday Jun 20, 2017
Eager to capture the attention of 16- to-35-year-old beauty enthusiasts, Time Inc. has launched "The Pretty," a new social video brand. What's notable is the all-video approach that offers how-tos,hacks, product information, and entertainment, plus the plan to target both GenZ -- starting at around age 16 -- in addition to Millennials.