On Thursday, Elon Musk announced that he's secured "verbal government approval," whatever that is, to build a Hyperloop linking Washington DC to New York City, stopping in Baltimore and Philadelphia on the way.
NYS Entity Status
NYS Filing Date
MARCH 01, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC PROFESSIONAL CORPORATION
2013 - BENNETT A. KOGAN, CPA, P.C.
AROUND THE WEB
- Elon Musk announces underground Hyperloop that does NY to DC in 29 minutes
By Chris Mills - Thursday Jul 20, 2017
- Sheepherding and shepherd's pie at the 62nd Highland Games
By The Associated Press - Monday Jul 10, 2017
LINVILLE, N.C. (AP) — As clouds rolled in, more than 100 men and women dressed in traditional Scottish attire stood and announced their families' arrival for the 62nd Grandfather Mountain Highland Games during a torchlight opening ceremony for a weekend of competition, music and friendship.Men and women competed in traditional Scottish events such as the hammer throw, weight toss and the caber toss.
- Knicks GM target backs away as Steve Mills is grabbing power
By Marc Berman - Sunday Jul 9, 2017
Former Cavaliers GM David Griffin is not joining the Knicks — with the surprise development another boost for Steve Mills to maintain the permanent presidency, according to an NBA source. The Post confirmed an Undefeated report Griffin pulled his name from the Knicks’ search after a Friday dinner with Mills, who is the acting president....
- Shasta-Cascade lodging comes with lore
By Melanie Haiken - Thursday Jun 8, 2017
The bad news about road-tripping through these northern counties is that the distances are vast, the towns few and far between.With its tall rooftop neon sign, colonnaded front and imposing corner location, the Niles Hotel has been the cornerstone of downtown Alturas since cattlemen and railroad workers frequented its saloon in the early 20th century.Once the absolute definition of a “company town,” where purchases at McCloud River Mercantile were docked from mill workers’ paychecks, this former logging camp has evolved into a wilderness gateway with the waterfall pools of the McCloud River and the shores of Lake Siskiyou just 15 minutes away.[...] from feather beds to full country breakfasts, the rooms above are long on creature comforts as well as history.Package experiences include everything from couples’ massage to ski lift tickets to Christmas tree cutting permits.Claw-foot tubs, a library stocked with books and games, homemade gingerbread cookies and bedtime truffles are just some of the extras that make a stay at this Gold Rush-era hotel a lot of fun.When Kevin Wilsey heard the Nature Conservancy was going to sell Highlands Ranch, 175 acres of sweeping grasslands on the doorstep of Lassen National Park, he jumped at the chance to return to the alpine valley where he’d spent summers as a child.The property’s decrepit buildings have been transformed into a rustic-luxe resort with a dude ranch vibe — think romantic hideaway and grown-up summer camp rolled into one.Floor-to-ceiling windows frame meadow-to-mountain views, while each private cottage features cushy armchairs pulled up to a giant stone fireplace.In the lodge, chef Joseph Symmes flies in fresh fish from Hawaii and stocks the box lunches available to hikers with his five-chile potato chips.
- Three-bedroom traditional open Sunday in Crocker Highlands
Friday Jul 21, 2017
Multiple decks and patios pair with a traditional floor plan in Crocker Highlands. Classical details mingle with modern needs within the trilevel featuring stainless steel appliances, a subway tile backsplash and a serving window. Visit www.1053ardmore.com to learn more. Listing agent: Anthony Higgins, Sotheby’s International Realty, (510) 693-7931, anthony.riggins @sothebyshomes.com. 1053 Ardmore Ave., Oakland, $1.395 million. Beds: 3 Baths: 2½ Square footage: 2,128 Open home: 2 to 4:30 p.m. Sunday.
- Predictive Technology: Going beyond CPA
Wednesday Jul 19, 2017
Speaking at the OMMA LA conference, Sujay Kar, head of data science of TechStyle Fashion Group, says predictive technology is a key for the marketing efforts of its fashion business-- even allowing it to spend more on advertising.
The group, whose brands include Fabletics, JustFab, ShoeDazzle and FabKids, has 4 million VIP members, 80% repeatconsumers, and 65 million products shipped.
TechStyle spends close to $180 million in advertising -- with 24,000 active creatives on Facebook, 36 unique TV commercials(150 iterations that are tested), and 3,300 email creatives.
Kar says the company can predict consumer behavior and its value over a number of years.
“It has been harder to optimize on CPA [cost per acquisition/action]; CPAs are going up,” he says. But Kar says the company uses other measures, such as lifetime value ofthe customer, to allow it to shift advertising. Some of this comes from third party data providers.
As a result, he says “we can spend 20% more in a particularchannel.” He says these predictive measures go beyond cost per action.