Blink Health LLC, a provider of consumer price discounts for prescription drugs, said it has terminated its relationship with Express Scripts Holding Co., a pharmacy-benefit manager that helped arrange the new price break for Lilly’s insulin.
NYS Entity Status
NYS Filing Date
FEBRUARY 21, 2014
NYS DOS ID#
NYS Entity Type
FOREIGN LIMITED LIABILITY COMPANY
2014 - BENEFIT COMMERCE GROUP, LLC
AROUND THE WEB
- Blink Health Ends Pact With Express Scripts for Lilly Insulin Price Discounts
Tuesday Jun 13, 2017
- How Modi Media Approaches The Advanced TV Ecosystem
Monday Mar 20, 2017
In today's quickly evolving and highly fragmented advanced TV universe, everything starts with data, according to Mike Bologna, president, GroupM's Modi Media, who spoke about his agency's approach atMediaPost's TV Insider Summit in Scottsdale, Ariz.
- Debt Collector Accused Of Taking Money From People Who Didn’t Owe Anything
By Ashlee Kieler - Friday Jun 23, 2017
As part of its ongoing efforts to crack down on unscrupulous debt collectors, the Federal Trade Commission has accused a North Carolina company of running a “phantom” debt collection scheme that went after people for money that they did not actually owe.The FTC announced today that it had filed a complaint accusing ACDI Group LLC and Solutions to Portfolios …
- Fit City: Taking Night-Life Cue, Gyms Lower the Lights
By TATIANA BONCOMPAGNI - Tuesday Jun 13, 2017
Cycling, boxing and running studios, as well as some full-service gyms, are using sophisticated lighting systems to heighten the exercise experience.
- Amazon’s “Prime Wardrobe” Lets Customers Try Clothing Before Buying
By Ashlee Kieler - Tuesday Jun 20, 2017
One of the biggest problems with ordering clothing online is that you can’t actually try on items before you buy them. Amazon seems to think it has the answer in its new Prime Wardrobe offering that sends a box full of clothes for customers to try out before actually buying them… but you’ll still have to deal with the hassle …
- U.S. blames North Korean government for cyber attacks since 2009
By Reuters - Tuesday Jun 13, 2017
Reuters — The U.S. government on Tuesday issued a rare alert on the activities of a hacking group it dubbed “Hidden Cobra,” saying the group was part of the North Korean government and that more attacks were likely. The joint alert from the U.S. Department of Homeland Security and the Federal Bureau of Investigation said […]
- DMP Benefits: Finding New Customer Groups... And Lots More
Thursday Mar 9, 2017
What is a DMP good for anyway? Plenty, Gary Milner, director of global digital marketing for Lenovo, in speaking at MediaPost’s Brand Marketers Insider Summit.
For many brands that don’t use a data management platform there can be major issues for companies that still work in silos. Milner says this was the case beforeLenovo took on a DMP, in which it uses the Adobe platform. Lenovo’s DMP connected those silo work areas -- analytics, testing/optimization, creating multichannel campaigns, and media adbuying.
An DMP helps Lenovo segment its data: Onsite engagement, offline data, media data (coming from DSP [demand side platforms]), and algorithmic content.
Other areas where a DMP is helpful: Going after new consumers such as millennials, where a brand doesn’t have first party data. Previously, Lenovo had targeted consumers 40 years andolder. Then, a couple of years ago, it changed to target more millennials.
“In the DSP space we targeted an audience, and when they start visiting our site, our pages, wesee what they look like. DMP looks at their age groups, their characteristics. And then we bucket and group those and push that back up to the DSP so we can look for more people who can respond to ourcampaign.”
More to come from DMPs. Milner says: “AI [artificial intelligence] is the next wave of marketing; DMP will be an enabler. These are still earlydays.”
- Cyclist Killed by Bus in New York’s First Citi Bike Fatality
By MATTHEW HAAG and HANNAH ALANI - Tuesday Jun 13, 2017
Dan Hanegby of Brooklyn fell under a bus’s tires in Chelsea. He worked for Credit Suisse and was once the top-ranked tennis player in Israel.