benchmark solutions group ltd.

71 27a myrtle avenue
glendale, new york 11385

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APRIL 09, 2013




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  • IoT Analytics report: The journey towards successful IoT solutions
    By ReadWrite Sponsors - Tuesday Apr 25, 2017

    The IoT Analytics team recently published an infographic highlighting the 5-step path towards successful implementation of IoT solutions. The insights are based on more than 30 expert interviews in IoT as well as recent research. For more information, you may refer to the Guide to IoT Solution Development.In this 31-page guide, you will find:A benchmark of eight major IoT vendors along 15 components of an IoT solutionKey learnings from current IoT projectsThree deep dives on crucial IoT aspects like security, interconnectivity, and manageabilityYou can download the infographic here....Read More

    Source: ReadWriteWeb
  • Chinese auto group invests millions in next-gen cars
    By Clayton "CJ" Jacobs - Tuesday Jun 6, 2017

    China’s Guangzhou Automobile Group Co. Ltd, known as GAC Group, announced at their recent board of directors meeting that they plan to spend $88 million on a new subsidiary focused on electric vehicles.The new subsidiary will be known as Guangzhou Automobile New Energy Automobile Co., Ltd. The first registered capital will be half of the total investment amount with the remaining $44.1m being available based on project requirements.GAC Group — founded in 1997 and was acquired by Guangzhou Automobile Industry Group in 2005 — said they plan on achieving a new energy vehicle...Read More

    Source: ReadWriteWeb
  • The elusive millennials: are they worth chasing?
    Monday Dec 5, 2016

    Ah, millennials—they’re the constantly SnapChatting young people with attention spans that shorten every day. (I’m allowed to say this because I’m one of them!) As millennials make up more and more of the workforce and their buying power increases, organizations are obsessing about how to get them to care about their cause—and ultimately how to get them to give.

    This obsession has led to tons of research about the generation, and after doing a little digging, I noticed that the research doesn’t always match up. For instance, MobileCause said millennials give to causes, rather than specific organizations or brands, but Inc. 500 found millennials to be extremely brand loyal compared to other generations.

    So what’s the deal? Do millennials care about a specific organization or not? And how does that affect their likelihood to give? Big Duck’s new market research tool, the Brandraising Benchmark, also digs into questions like these, and our June survey returned some interesting results about young people:

    1. 18-34 year olds had some of the highest levels of awareness of participating organizations. This means they were more likely than other, older age groups to claim that they’d heard of a participating organization. This was true for nonprofits large and small, and across a variety of sectors.
    2. When asked about the importance of participating organizations’ mission statements, 18-34 year olds were more likely than any other age group to say the mission was very or extremely important. Again, true for nonprofits of all sizes and a variety of sectors.
    3. When asked about their likelihood to donate in the future, 18-34 year olds were more likely than all other age groups to say they probably or definitely would donate. Again, true for organizations large and small, and across sectors.

    So perhaps all the obsession over millennials is warranted: they’re aware of what’s going on in the nonprofit sector and excited about donating. What’s more, they seem to be aware of specific organizations (not just the issues behind them), so they may pay more attention to your brand than you might expect.

    My biggest takeaway about all of this is that developing a brand that inspires connection is more important than ever. Think Nike or Old Spice, and think fast because this age group has a lot of organizations vying for their attention.

    If you want to know what millennials (and other demographics) think of your organization specifically, sign up for our Brandraising Benchmark.

    Source: BigDuck smart communications for nonprofits
  • Viacom Starts New Advanced Ad Unit
    Thursday Jun 15, 2017

    Viacom's Advanced Advertising group will partner with clients to create multiplatform audience-targeting solutions and "platform-native advertising that captures attention, engages audiences anddrives impact for brands."

    Source: Media Post: Television News Daily
  • Viacom Starts New Advanced Ad Unit
    Thursday Jun 15, 2017

    Viacom's Advanced Advertising group will partner with clients to create multiplatform audience-targeting solutions and "platform-native advertising that captures attention, engages audiences anddrives impact for brands."

    Source: Media Post: MediaDailyNews
  • Looking for new donors? Start with research.
    Tuesday Jan 10, 2017

    “New year, new me”—a commonly tossed around phrase you’re sure to hear a lot in January, but I’d like to offer up a different phrase and goal: “New year, new donors”.

    Easier said than done, I know, but I’ve got an underused strategy for finding new donors: market research. While that phrase might just sound like expensive jargon to you, there are ways to use research to find out if you’re already targeting the right groups or if there are other people out there interested in giving to your cause.

    Here are a few types of research your organization might consider—from simple to more sophisticated—to discover the characteristics of potential new donors:

    1. Survey your list yourself

    Send a quick survey to your email lists (donors, volunteers, etc.) and ask them a few simple questions. Get an idea of their demographics (age, gender, region, political affiliation, etc.) and ask if they plan on donating in the future. You can outsource this list modeling to firms who specialize in it too, but if that’s not realistic given your organization’s budget or your list size, this DIY approach can still help.

    While the data from this research might confirm your current approach (for instance, that you’re correct in targeting women who are 55+), you might also see some interesting trends in other groups you haven’t spent much time trying to attract previously.

    2. Conduct external research

    While surveying or data-mining your own list can be helpful, it’s also useful to assess how people beyond your own audiences feel about your work. With market research typically costing $10,000 to $50,000 when customized, this has historically been something most organizations never do, or do only occasionally. That’s why Big Duck created The Brandraising Benchmark.

    The Brandraising Benchmark is an affordable research tool that asks a sample of Americans how likely they are to donate to specific organizations in the future (among other things). It’ll also provide demographic insights to that question, so you can see if progressive women are more likely to give to you than progressive men, for example, or how people who live on the East coast view you compared to those who live in the South, and more.

    After you’ve identified prospective new donor groups, try to learn a bit more about them. If you have previous donors (or even friends and family) that meet the profile of your new donors, do a bit of qualitative research (interviews, focus groups) to get at their motivations and barriers to giving. Informal interviews your staff conduct themselves can be powerful: they turn that abstract thing called “the donor” into a living, breathing person you can identify with and, therefore, communicate with much more powerfully.  

    Now that you’ve collected all this information, go! Do! Try reaching some of these new groups, perhaps via list acquisitions or list swaps, and see if they have a good return on investment. While all this research may feel time-consuming, a more strategic approach to finding new donors will pay off in the long run.


    Source: BigDuck smart communications for nonprofits
  • Cyclist Killed by Bus in New York’s First Citi Bike Fatality
    By MATTHEW HAAG and HANNAH ALANI - Tuesday Jun 13, 2017

    Dan Hanegby of Brooklyn fell under a bus’s tires in Chelsea. He worked for Credit Suisse and was once the top-ranked tennis player in Israel.

    Source: NYT > Home Page
  • Trickle Down Funding from Aid Agencies an Ugly Problem
    By Erin Rubin - Thursday Jun 1, 2017

    Are large aid organizations properly leveraging local partnerships and empowering the communities where they work? Not enough, advocates say; the so-called “Grand Bargain” remains unfulfilled and local groups still receive only a small fraction of the money dedicated to relief and rebuilding.

    The post Trickle Down Funding from Aid Agencies an Ugly Problem appeared first on Non Profit News For Nonprofit Organizations | Nonprofit Quarterly.

    Source: Nonprofit Quarterly