Matt Cohler, a general partner with the Silicon Valley-based venture capital firm Benchmark, in 2014 described to Vanity Fair his view of the smartphone as a “remote control for real life.” Cohler’s analogy captures a key feature of so many digital innovations, from the earliest remote controls to today’s smartphones: being able to take lots […]
NYS Entity Status
NYS Filing Date
JUNE 24, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2014 - BENCHMARK CAPITAL IMPROVEMENTS AND HANDYMAN CORPORATION
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- Coinigy Adds Users, As Digital Currency Values Soar
By Jeff Buchanan - Wednesday Jun 21, 2017
Four ways a strong brand can drive corporate giving
Thursday Feb 23, 2017
A strong brand provides countless benefits for nonprofit fundraising programs. It helps organizations stand out from their peers, focuses fundraisers and other communicators on the messages they need to drive action, and provides the vision for a better future that inspires supporters to give.
A strong brand can also give you the edge you need to attract corporate donors. With $24.5 billion donated by corporations last year, that’s no small consideration. Here are four ways that your brand can help support your corporate giving program:
A clearly defined brand will help your organization generate stronger, more trusting relationships with your supporters, a key ingredient in building engaged communities. Corporate Social Responsibility (CSR) programs want to do good, but they also want to promote their own brand and connect with consumers. If your audience is highly engaged, corporate donors can feel confident that their support will get noticed. Because people like to support companies that do good, a recognized connection with your organization can help them build trust and find new, loyal customers within your community.
Corporate donors want to support good causes, but they also know that the nonprofit they choose to associate their brand with reflects back onto them. So, it is equally true that the values associated with a nonprofit brand will reflect on your corporate donors, and if your brand isn’t sufficiently professional or reliably expressed, you are starting at a disadvantage.
CSR programs operate based on defined philanthropic priorities, which are typically selected based on the causes’ affinities with the company’s business interests. For example, Disney’s corporate citizenship program focuses on causes benefiting children. Other companies, like Google, that focus on organizations using technology to combat a range of issues, can get fairly niche. Having a clear mission statement—which is a core piece of your brand identity—as well as key messages articulated in concise language will help you appeal to a CSR team.
Well-defined brands, whether nonprofit or corporate, express a clear personality that helps them to distinguish themselves. Corporations prefer to support organizations that align with their brand’s personality, so having a distinct personality that aligns with a corporate brand can make your nonprofit more attractive.
- Game-Based Motivation Improves Business Results
Friday Jul 26, 2013
Game-based motivation is the process of using game theory and game mechanics to motivate people, provide hyper-feedback, and change behavior. Whether your goal is to improve training compliance,increase sharing of best practices, lift website activity, or drive incremental sales, game-based motivation can effectively change behavior, drive your business objectives,and produce betterlong-term results. Below are three examples of how game-based motivation is being used by corporations today.
- Growbots raises $2.5M for its machine learning-based sales automation platform
By Frederic Lardinois - Wednesday Jun 21, 2017
Growbots uses machine learning to provide sales teams with the right leads to kickstart their outbound sales process. The service, which argues that its product can save each member of a sales team a few days of work every month, today announced that it has raised a $2.5 million funding round from Buran VC, Lighter Capital and a number of angel investors. This brings the company’s… Read More
- New 27-Inch iMac Has Up to 80% Faster Graphics at Compute Tasks Compared to Previous Model
By Joe Rossignol - Wednesday Jun 21, 2017
Earlier this month, Apple launched new iMac models with Intel's seventh-generation Kaby Lake processors and improved AMD Radeon Pro discrete graphics options at its annual Worldwide Developers Conference.
Early benchmark results for the new 27-inch iMac have already surfaced on Geekbench that suggest the 2017 models are up to 15% faster in multi-core CPU performance compared to last-generation models.
Apple's new high-end 27-inch iMac stock configuration with a 3.8GHz quad-core Core i5 processor has an average multi-core score of 14,886, for example, compared to 12,953 for the equivalent 2015 model.
John Poole of Primate Labs, the creators of Geekbench, said the new 27-inch iMac also has up to 80% improved graphics performance compared to the equivalent 2015 models at compute tasks such as image processing.
Geekbench's new GPU Compute Benchmark measures the performance of GPUs at performing compute tasks such as image processing, computer vision, and physics simulations, rather than rendering tasks.
Poole said compute performance is becoming more important as more applications, such as Photoshop, take advantage of GPU compute.
The built-to-order 27-inch iMac with a 4.2GHz quad-core Core i7 processor is Apple's fastest Mac ever in single-core CPU performance, according to the Geekbench results, continuing a trend set with the late 2014 model. The 2013 Mac Pro remains Apple's fastest Mac in multi-core CPU performance on Geekbench.
That will undoubtedly change in December when Apple launches the iMac Pro with workstation-class tech specs, including up to an 18-core Intel Xeon processor, top-of-the-line Radeon Pro Vega graphics, up to 4TB of SSD storage, and up to 128GB of ECC RAM. iMac Pro will start at $4,999 in the United States.
The new 27-inch iMac starts at $1,799. New 21.5-inch models are also available from $1,099. Prices vary by country.
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- High-Net-Worth Michiganders: Time to “Get Off the Dime,” Brophy Says
By Sarah Schmid Stevenson - Friday Jun 9, 2017
When the Michigan Venture Capital Association (MVCA) unveiled the findings in its 2017 annual report at a public event in April, there was a lot to celebrate: a 48 percent increase in venture-backed startups over the past five years; every dollar invested by a Michigan firm attracting $4.61 in out-of-state capital; and a total of […]
- Data, Data Everywhere -- But Where's the Marketing Performance?
Thursday Jul 19, 2012
The explosion in digital and emerging media channels has brought a huge volume of rich, but complex, data sources. With big data comes the promise of better decision-making information and measurementof marketing performance. A recent study by the Columbia Business School and NYAMA found that 91% of senior corporate marketers believe that successful brands use customer data to drive marketingdecisions, improve marketing performance and increase customer acquisition.
- Rinse raises $14M in Series B funding to bring its laundry pick-up nationwide
By Fitz Tepper - Wednesday Jun 21, 2017
Rinse, the San Francisco-based dry cleaning and laundry delivery service, has closed a $14M Series B round of funding. This comes after a $6M Series A last year, meaning the startup has now raised about $23.5M in three rounds. The round is being led by Partech Ventures, with participation from existing investors including Javelin Ventures, Arena Ventures, Accelerator Ventures, and… Read More