New York is becoming a cultural center for young women trying to disrupt the male-dominated industries of design engineering and sex toys.
NYS Entity Status
NYS Filing Date
APRIL 18, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - BEELA'S BOUTIQUE INC.
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The designers, owners of a boutique firm that’s a hybrid of their last names (Conrad Asturi Studios) share the mind-set that the biggest regrets stem from not taking a chance.“Failing means you’re trying,” said Sanchez, a designer with more than three decades of experience and a portfolio teeming with high-end construction.The team recently began a project in Malibu, a market both men were eager to enter.In this chat with SFisHomes, Sanchez and Asturi talk about their influences, their approach and how they avoid becoming complacent.Where’s your favorite place to design?A: (Sanchez) I love working in Pebble Beach, but there’s not a lot of competition with designers challenging each other out there.(Asturi) When we’re working in Malibu we’ll team up with firms that handle the local permits and nuances.There’s a restaurant renovation in the Camarillo Airport in Ventura County and we’re doing a project in Sonoma for a doctor.There’s also a restaurant in Ripon and a spot at a country club in Turlock.(Asturi) There’s also the project in Malibu, which is really exciting.Malibu’s weather really allows us to expand on the indoor-outdoor design concept.The family connection helped draw Conrad Sanchez to the design world, as did works by Luis Barragan, Ron Mann, Bernard Maybeck, Frank Lloyd Wright and Mies Van der Rohe.Father and son worked together on occasion, with impressive results.Sanchez’s contributions to hospitality design include a winery’s tasting room and an Aston Martin showroom.A student of modern design, Sanchez makes it a mission to keep his creations bright, warm and welcoming.A graduate of UC Berkeley’s architecture program, Asturi brings 15 years’ experience along with a passion for design.On top of providing designs, Asturi coordinates logistics with various professionals involved with completing a project.Like Sanchez, Asturi cherishes their opportunities in Pebble Beach and Wine Country, and the pair expect to build down in Malibu shortly.
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